Review of Ralph Lauren ‘Only Polo’ Spring 2024 Ad Campaign by Photographer Dan Martensen
Ralph Lauren celebrates the summer with an unmistakably Polo campaign. The Spring 2024 campaign was lensed by photographer Dan Martensen.
Set against a backdrop of blue skies and sandy beaches, the imagery follows a celebratory narrative that moves from colorful adventure to sophisticated prep to casual relaxation through some finely tuned styling beats. The imagery doesn’t offer any new conceptual ideas or make us think differently about Polo, but that’s just the point – the brand has always had a consistent and unmistakable visual identity that is focused on cultivating a lifestyle.
This campaign is another colorful and confident chapter in that endless journey.
Photographer | Dan Martensen