Skims swimwear 2022 ad campaign with Paris Jackson

SKIMS

Swimwear 2022 Ad Campaign

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Review of SKIMS Swimwear 2022 Ad Campaign by Photographer Mark Hunter with talent Paris Jackson, Bella Poarch, Madison Bailey, Hallee, Diana, Amalie, and Scarlett

Skims hits the pool with a new campaign highlighting its latest swimwear campaign, captured by photographer Mark Hunter.

Highlighting the first Skims swimwear collection developed with recycled nylon fabrics, the campaign is also another celebratory affirmation of the shapewear brand’s commitment to serve and champion bodies of every shape and size.

While the pool-party narrative and visuals of the campaign may feel very familiar, it’s an appropriately festive and sunny way to welcome a season of summer fun for everyone.

Skims swimwear 2022 ad campaign with Paris Jackson

Skims Creative Director | Kim Kardashian
Photographer | Mark Hunter
Talent | Paris Jackson, Bella Poarch, Madison Bailey, Hallee, Diana, Amalie, and Scarlett

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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