Holiday Campaign to Launch in 2024
Swarovski has named Ariana Grande as its new brand ambassador, bringing together two icons of pop culture. The partnership will debut with a Holiday Campaign in 2024.
The Grammy-winning singer, songwriter, and actress is celebrated for her powerful performances and vocal range. Grande is also known for her advocacy for inclusivity and empowerment.
“I am thrilled to be Swarovski’s Brand Ambassador,” Grande said. “It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and inspire others to embrace their own unique sparkle.”
Swarovski Global Creative Director Giovanna Engelbert added, “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.”