The Best Denim Campaigns of Fall 2024 as chosen by The Impression’s Editorial Team
Denim may be timeless, but the breakneck pace of fashion marketing waits for no man. Today’s denim ads have the difficulty of conveying a fresh take on universal and classic style that cuts through in an already oversaturated digital world.
The best denim campaigns of Fall 2024 responded to this challenge with both timeless accessibility and innovation – in the best cases, at the same time. Gap, for example, continued the reboot of its late-90s, early 2000s music and dance-focused campaigns with fresh moves from pop icon Troye Sivan. Diesel made the delightfully unexpected casting choice of Christine Quinn, author, model, actor, and reality TV antihero of Selling Sunset, imagining her as the bride in a big fat denim wedding.
Brands like Calvin Klein and Acne Studios, meanwhile, took a more straightforward approach while playing into their own aesthetics and creative communities.
Here are The Impression’s picks for the best denim campaigns of Fall 2024 as selected by our editorial team.
Acne Studios
Fall 2024
Acne Studios Creative Director | Jonny Johansson
Creative Director | Willow Smith
Photographer | Jordan Hemingway
Model | Willow Smith
Stylist | Léopold Duchemin
Hair | Vernon François
Makeup | Yadim
Manicurist | Yvett G
Set Designer | Polly Philp
Diesel
Fall 2024
Diesel Creative Director | Glenn Martens
Art Director | Christopher Simmonds
Photographer | Nick Waplington
Model | Christine Quinn
Stylist | Ursina Gysi
Dsquared2
Fall 2024
Dsquared2 Creative Directors | Dean and Dan Caten
Photographer | Giampaolo Sgura
Agency | Chris Boals Artists
Models | Lydia Waldrop, Ondrej Mokos, and Freddie Brosnan
Hair | Ezio Diaferia with Julian Watson Agency
Makeup | Luca Cianciolo with Blend Management
Manicurist | Laura Acquaviva
Casting Director | Simone Bart Rocchietti
Gap
Fall 2024
Director | Dan Martensen
Talent | Troye Sivan and CDK Company
Choreographer | Sergio Reis
Music | “Funny Thing” by Thundercat
Levi’s
Fall 2024
Photographer | Mel Bles
Talent | Kesewa Aboah, Matthew Jamal, Zinnia Kumar & Denny Pham
Hair | Tamara Mcnaughton
Makeup | Emi Kaneko
Rag and Bone
Fall 2024
Photographer | Quentin De Briey
Models | Mikkel Jensen and Tilda Lindstam
Stylist | Malina Joseph Gilchrist
Makeup | John McKay
