Kelly Rutherford, Farida Khelfa, Joan Smalls, and more celebrate the pop-up launch
The Frankie Shop brought its distinct cosmopolitan flair to the UAE with the opening of its Abu Dhabi pop-up on April 18. The event drew a stylish crowd including Kelly Rutherford, Noor Taher, Joan Smalls, Zeyne, and Farida Khelfa, alongside Tine Andrea, Osama Chabbi, Beka Gvishiani, Gaëlle Drevet, and more.
Since its inception, The Frankie Shop has built a loyal following for its modern, effortless silhouettes and its quiet rejection of over-styled fashion. Founded by French native and New York transplant Gaëlle Drevet, the brand was created “to serve women like herself—women for whom looking good meant looking like themselves.”
“Real women with real lives and an unapologetic sense of self,” the brand states. “Modern and timeless, cosmopolitan and universal, done and undone, Paris and New York, masculin-féminin… Frankie does it all and for everyone.”
The Abu Dhabi debut marks a continuation of that ethos—anchoring Frankie’s signature minimalism in yet another global style capital.
