‘T-Wave’ Leaders Pond, Phuwin, Gemini, and Fourth Front the New Campaign
Tommy Hilfiger has unveiled T-Wave stars Pond, Phuwin, Gemini, and Fourth as the faces of its Spring 2025 campaign. Reflecting the global rise of Thailand’s media industry following the K-pop explosion, this decision follows a successful collaboration with the K-pop group Stray Kids in the previous season.
Tommy Hilfiger expressed his enthusiasm about continuing the partnership, highlighting the unique attributes of these Thai entertainment stars. “Pond, Phuwin, Gemini and Fourth are leading a movement of their own,” Hilfiger stated. “Through storytelling, talent and a deep connection with fans, they’re shaping a cross-cultural fandom that celebrates diversity, creativity and shared experiences. I’m thrilled to continue this journey with them as we push the boundaries of classic American style for a new generation.”
The campaign features these stars in classic prep styles characteristic of the Tommy Hilfiger brand, such as cable knits, heritage shirting, varsity jackets, and layered outerwear, all from the Spring 2025 collection.
Pond shared his personal experience working with the iconic fashion brand, emphasizing the personal significance of the campaign. “Being part of this campaign has given me the freedom to express myself in the truest way possible,” he said. “To me, fashion isn’t just about what you wear, it’s a reflection of who you are. Working with Tommy Hilfiger, I feel like I can embrace every part of myself with confidence, and that’s an incredible feeling.”
