Tommy Hilfiger

Spring 2022 Ad Campaign

Review of Tommy Hilfiger ‘Tommy Jeans’ Spring 2022 Ad Campaign by Creative Director Trent Wisehart with Photographer Meinke Klein

by Aidel Townsley

Tommy Hilfiger works with photographer Meinke Klein for the brand’s Spring 2022 ‘Tommy Jeans’ Campaign. Expressive youthfulness combines with oversized silhouettes against a 90’s classic backgrounds to create a distinctly modern yet Americana atmosphere. 

Warm-toned denim pieces and gold necklaces are set against a sunset while, in contrast, cool light blue matching denim pieces are set against sparkling pool waves.  Brazen hairstyles by stylist La Toya Velberg, including soft mullets and shaved heads, add a reckless artistry and audacious confidence to a prototypical denim collection.  

Creative Director | Trent Wisehart
Photographer | Meinke Klein
Hair | La Toya Velberg 
Makeup | Kathinka Gernant 
Manicurist | Jessica Scholten
Casting Director | Aaron Lesta