The Best Accessories Fashion Ad Campaigns of 2022 Season as chosen by Kenneth Richard
Though bags and shoes continue to be the biggest driving factor of sales in luxury fashion, accessories campaigns can often play second fiddle to seasonal ready-to-wear campaigns in terms of their scope and creativity in conceiving and building out narrative. This season, however, saw an exciting push from some labels to capitalize on the opportunity offered by an accessories campaign and think more deeply about what the format can say about their brand. Many campaigns created an immersive aesthetic or engrossing narrative out of the unique identity of the accessories themselves.
Valentino brought its own spin to the accessories campaign trend of capturing mostly or entirely naked bodies clothed only the star accessories like bags, shoes, or jewelry, with very different, yet similarly successful and intimate, results, while the freshly relaunched Paul Andrew created an aesthetic of dark glamor by putting its star shoes in conversation with bodies and carefully crafted makeup and nails.
Always on point when it comes to accessories campaigns, Gucci‘s “Valigeria” campaign in particular drew out the totemic power of a monogrammed piece of Gucci luggage into a mystical and cinematic visual narrative.
While a collaboration with the beloved Studio Ghibli and its iconic film Spirited Away was basically guaranteed to result in a whimsical and incredibly popular capsule, Loewe did a great job of bringing the magic of animation into its own signature campaign style.
Here are The Impression’s Top 10 Fashion Accessories Ad Campaigns of 2022 as selected by our Chief Impressionist, Kenneth Richard.
13 09 SR
13 09 SR Creative Director | Serge Ruffieux Photographer | Fiona Torre Models | Alyssa Sardine, Ellinor Arveryd, Jeanne Zheng and Hippolyte Thillard Stylist | Dimitri Riviere Hair | Joseph Pujalte Makeup | Thierry Do Nascimento Manicurist | Jessica Trochut Casting Director | Piergiorgio Del Moro Location | Artistic Palace, Paris
Gucci Creative Director | Alessandro Michele Art Director | Christopher Simmonds Photographer | Glen Luchford Videographer | Glen Luchford Talent | Ryan Gosling Hair | Paul Hanlon Makeup | Thomas De Kluyver Music Credits | “Magic Man” by Heart
Loewe x Studio Ghibli
Loewe Creative Director | Jonathan Anderson Photographer | Juergen Teller Talent| Mica Argañaraz, Kit Butler and Dua Saleh Hair | Keisuke Terada Makeup | Hiromi Ueda
Louis Vuitton ‘ Towards A Dream’
Creative Director | Nicolas Ghesquière Photographer | Viviane Sassen Location | France’s tidal island Mont Saint-Michel, desert valley of Wadi Rum, Greek island of Milos
Paul Andrew Creative Director | Paul Andrew Art Director | Olivia Windisch Stylist | Jodie Barnes Makeup | Fara Homidi Manicurist | Naomi Yasuda Casting Director | Shawn Dezan
Prada ‘Eternal Gold’
Prada Creative Directors | Miuccia Prada & Raf Simons Prada Jewelry Director | Timothy Iwata Creative Director | Ferdinando Verderi Photographer | David Sims Talents | Amanda Gorman, Maya Hawke, and Somi Jeon
Stuart Weitzman Creative Director | Edmundo Castillo Creative Director | Trey Laird Photographer | Mario Sorrenti Talent | Kim Kardashian Stylist | Alistair McKimm Hair | Chris Appleton Makeup | Ariel Tejada
Tom Ford Creative Director | Tom Ford Photographer | Adam Katz Sinding Talent | Linda Helena, Mathieu Simoneau, Saibatou Toure, Stan Taylor Stylist | Carine Roitfeld Hair | Duffy Makeup | Diane Kendal Casting Director | Piergiorgio Del Moro
Valentino ‘Tan-Go Pumps’
Valentino Creative Director | Pierpaolo Piccioli Photographer | Alessandro Merlo Video | Marco Waldis Talent | Agnes Questionmark, Nettuno, st. charlotte and Lina Giselle Hair | Giovanni Pastore Makeup | Jury Schiavi / Sissy Galore Music | Jackleg Music & Sound Design Set Designer | Shypholumex Location | Villa Arconati in Bollate, Italy
Versace ‘Greca Goddess Bag’
Versace Creative Director | Donatella Versace Creative Director | Ferdinando Verderi Photographers | Mert Alas and Marcus Piggott Talent | Lily James, Sofiane Belaasri, Yilan Hua, Avanti Nagrath, Reece Nelson, Parker Van Noord, & Lulu Wood Stylist | Jacob K Hair | Karim Belghiran Makeup | Porsche Poon Casting Director | Piergiorgio Del Moro
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