best fashion accessories ad campaigns of 2022

Top 10 Accessories Fashion Ad Campaigns of 2022

The Best Accessories Fashion Ad Campaigns of 2022 Season as chosen by Kenneth Richard

Though bags and shoes continue to be the biggest driving factor of sales in luxury fashion, accessories campaigns can often play second fiddle to seasonal ready-to-wear campaigns in terms of their scope and creativity in conceiving and building out narrative. This season, however, saw an exciting push from some labels to capitalize on the opportunity offered by an accessories campaign and think more deeply about what the format can say about their brand. Many campaigns created an immersive aesthetic or engrossing narrative out of the unique identity of the accessories themselves.

Valentino brought its own spin to the accessories campaign trend of capturing mostly or entirely naked bodies clothed only the star accessories like bags, shoes, or jewelry, with very different, yet similarly successful and intimate, results, while the freshly relaunched Paul Andrew created an aesthetic of dark glamor by putting its star shoes in conversation with bodies and carefully crafted makeup and nails.

Always on point when it comes to accessories campaigns, Gucci‘s “Valigeria” campaign in particular drew out the totemic power of a monogrammed piece of Gucci luggage into a mystical and cinematic visual narrative.

While a collaboration with the beloved Studio Ghibli and its iconic film Spirited Away was basically guaranteed to result in a whimsical and incredibly popular capsule, Loewe did a great job of bringing the magic of animation into its own signature campaign style.

Here are The Impression’s Top 10 Fashion Accessories Ad Campaigns of 2022 as selected by our Chief Impressionist, Kenneth Richard.

13 09 SR

Fall 2022

13 09 SR Creative Director | Serge Ruffieux
Photographer | Fiona Torre
Models | Alyssa Sardine, Ellinor Arveryd, Jeanne Zheng and Hippolyte Thillard
Stylist | Dimitri Riviere
Hair | Joseph Pujalte
Makeup | Thierry Do Nascimento
Manicurist | Jessica Trochut
Casting Director | Piergiorgio Del Moro
Location | Artistic Palace, Paris

Gucci ‘Valigeria’

Fall 2022

Gucci Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer | Glen Luchford
Videographer | Glen Luchford
Talent | Ryan Gosling
Hair | Paul Hanlon
Makeup | Thomas De Kluyver
Music Credits | “Magic Man” by Heart

Loewe x Studio Ghibli

Spring 2022

Loewe Creative Director | Jonathan Anderson
Photographer | Juergen Teller
Talent| Mica Argañaraz, Kit Butler and Dua Saleh
Hair | Keisuke Terada
Makeup | Hiromi Ueda

Louis Vuitton ‘ Towards A Dream’

Spring 2022

Creative Director | Nicolas Ghesquière
Photographer | Viviane Sassen
Location | France’s tidal island Mont Saint-Michel, desert valley of Wadi Rum, Greek island of Milos

Paul Andrew

Fall 2022

Paul Andrew Creative Director | Paul Andrew
Art Director | Olivia Windisch
Stylist | Jodie Barnes
Makeup | Fara Homidi
Manicurist | Naomi Yasuda
Casting Director | Shawn Dezan

Prada ‘Eternal Gold’

Fall 2022

Prada Creative Directors | Miuccia Prada & Raf Simons
Prada Jewelry Director | Timothy Iwata
Creative Director | Ferdinando Verderi
Photographer | David Sims
Talents | Amanda Gorman, Maya Hawke, and Somi Jeon

Stuart Weitzman

Fall 2022

Stuart Weitzman Creative Director | Edmundo Castillo
Creative Director | Trey Laird
Photographer | Mario Sorrenti
Talent | Kim Kardashian
Stylist | Alistair McKimm
Hair | Chris Appleton
Makeup | Ariel Tejada

Tom Ford

Spring 2022

Tom Ford Creative Director | Tom Ford
Photographer | Adam Katz Sinding
Talent | Linda Helena, Mathieu Simoneau, Saibatou Toure, Stan Taylor
Stylist | Carine Roitfeld
Hair | Duffy
Makeup | Diane Kendal
Casting Director | Piergiorgio Del Moro

Valentino ‘Tan-Go Pumps’

Fall 2022

Valentino Creative Director | Pierpaolo Piccioli
Photographer | Alessandro Merlo
Video | Marco Waldis
Talent | Agnes Questionmark, Nettuno, st. charlotte and Lina Giselle
Hair | Giovanni Pastore
Makeup | Jury Schiavi / Sissy Galore
Music | Jackleg Music & Sound Design
Set Designer | Shypholumex
Location | Villa Arconati in Bollate, Italy

Versace ‘Greca Goddess Bag’

Fall 2022

Versace Creative Director | Donatella Versace
Creative Director | Ferdinando Verderi
Photographers | Mert Alas and Marcus Piggott
Talent | Lily James, Sofiane Belaasri, Yilan Hua, Avanti Nagrath, Reece Nelson, Parker Van Noord, & Lulu Wood
Stylist | Jacob K
Hair | Karim Belghiran
Makeup | Porsche Poon
Casting Director | Piergiorgio Del Moro