Top 10 Fashion Films of Spring 2022

The Best Fashion Films of the Spring 2022 Season as chosen by Kenneth Richard

A consistent thread through our best fashion films for this season is a keen sensitivity to the power of the medium of film in communicating the image and identity of a brand. Both visually and conceptually, these films do excellent work to create strong narratives that pull us deeper into the world behind a designer’s creative vision. 

Dior tapped creative director Fabien Baron to serve up some studio wizardry and create a geometric and futuristic pop-art discotopia that was a focus expression of creative director Maria Graza Chiuri’s fresh – though historically minded – design direction for the house.

Gucci did what Gucci does best, bringing together an eclectic cast of stars and letting the cameras roll on a night of tantalizingly dreamy and still-sophisticated debauchery.

It’s always great to see a collection in person, but the poetic effects of director Sophie Muller’s time-lapse and multiple-exposure cinematography and the power of the sky and wind really drew out the character, motion, and presence of Alexander McQueen’s Spring 2022 collection – inspired by the sky and clouds – in a way that seeing a model simply walk couldn’t.

Here are the Top 10 Fashion Films of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.

Alexander McQueen ‘Chasing Storms’

Alexander McQueen Creative Director | Sarah Burton
Alexander McQueen Chief Communication & Marketing Officer | Paolo Cigognini
Alexander McQueen Global Digital Communications Director |  Calandra Caldecott
Head Of Production | Judith Paternoster
Producer | Becs Rainey
Production Coordinator | Aliia Galimova
Director | Sophie Muller
Executive Producer | Juliette Larthe
Line Producer | Benji Landman
Production Coordinator | Joss George-Gilbert
Director Of Photography | Rina Yang, Ben Rivers
Music Director | John Gosling
Casting Director | Jess Hallett
Stylist | Camila Nickerson
Hair Stylist | Guido Palau
Makeup Artist | Lucia Pieroni
Makeup Assistant | Shelley

Calvin Klein

Photographer | Glen Luchford
Director | Melina Matsoukas
Creative Director | Cedric Murac
Fashion Editor/Stylist | Carlos Nazario
Hair Stylist | Jawara
Makeup Artists | Yadim
Set Designer | Gideon Ponte
Actor | Dominic Fike
Entertainers | Burna Boy, Jennie, Solange Knowles, Vince Staples
Model | Lua Beaulieu

Daily Paper

Creative Director | JeanPaul Paula
Photographer | Zach Apo-Tsang
Models | Grace Quaye, Jenn Moon, Omar Sesay, Victor Kassiga
Stylist | Dennis Schreuder & Keanna Williams
Hair | Keanna Williams
Makeup | Edna Akosua Gymfua 


Dior Creative Director | Maria Grazia Chiuri
Agency | Baron & Baron
Creative Director | Fabien Baron
Photographer | Brigitte Niedermair
Models | Maryel Uchida, Naomi Ekindi, Sculy Mejia, & Steinberg
Stylist | Elin Svahn
Hair | Olivier Schawalder
Makeup | Peter Philips

Gucci ‘Love Parade’

Gucci Creative Director | Alessandro Michele
Creative Director | Christopher Simmonds
Photographers/Directors | Mert Alas & Marcus Piggott
Talent | Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jared Leto, Jungjae Lee, Alton Mason, Aubrey Hill, Carson Williams, Cici Tamez, Elibeidy Dani, Ellia Sophia, Josephine Chumley, Kaitlyn Cunningham, Karime Bribiesca, Keria Thomas, Kuya Okai, Lex Peckham, Lily McMenamy, Liu Wen, Luke Clod, Luke Sadler, Madison Stubbington, Metta Irebe, Sam Hough, Sammy Pandolfi, Souleymane Sacko, Tess McMillan, & Yoonmi Sun
Hair | Paul Hanlon
Makeup | Thomas De Kluyver
Set Designer | Max Bellhouse

Polo Ralph Lauren

Ralph Lauren Creative Director | Ralph Lauren
Photographer | Nadine Ijewere
Models | Aaliyah Hydes and Franciele Santos with current students, faculty, and alumni of Morehouse and Spelman Colleges

Tory Burch

Tory Burch Creative Director | Tory Burch
Models | Fran Summers, He Cong, and Umbad Abdi

Valentino Rendez-Vous

Designer | Pierpaolo Piccioli
Photographer | Michael Bailey Gates
Fashion Editor/Stylist | Law Roach
Hair Stylist | Kim Kimble
Makeup Artists | Sheika Daley
Set Designer | Happy Massee
Choreographer | Stephen Galloway
Manicurist | Chaun Legend
Actor | Zendaya

Zara Studio Men’s

Creative direction | Fabien Baron
Film | Fabien Baron
Styling | Karl Templer

Zara Studio Women’s

Creative direction | Fabien Baron
Original Artwork | Ignasi Monreal
Styling Karl Templer

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