The Best Fashion Films of the Spring 2022 Season as chosen by Kenneth Richard
A consistent thread through our best fashion films for this season is a keen sensitivity to the power of the medium of film in communicating the image and identity of a brand. Both visually and conceptually, these films do excellent work to create strong narratives that pull us deeper into the world behind a designer’s creative vision.
Dior tapped creative director Fabien Baron to serve up some studio wizardry and create a geometric and futuristic pop-art discotopia that was a focus expression of creative director Maria Graza Chiuri’s fresh – though historically minded – design direction for the house.
Gucci did what Gucci does best, bringing together an eclectic cast of stars and letting the cameras roll on a night of tantalizingly dreamy and still-sophisticated debauchery.
It’s always great to see a collection in person, but the poetic effects of director Sophie Muller’s time-lapse and multiple-exposure cinematography and the power of the sky and wind really drew out the character, motion, and presence of Alexander McQueen’s Spring 2022 collection – inspired by the sky and clouds – in a way that seeing a model simply walk couldn’t.
Here are the Top 10 Fashion Films of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.
Alexander McQueen ‘Chasing Storms’
Alexander McQueen Creative Director | Sarah Burton Alexander McQueen Chief Communication & Marketing Officer | Paolo Cigognini Alexander McQueen Global Digital Communications Director | Calandra Caldecott Head Of Production | Judith Paternoster Producer | Becs Rainey Production Coordinator | Aliia Galimova Director | Sophie Muller Executive Producer | Juliette Larthe Line Producer | Benji Landman Production Coordinator | Joss George-Gilbert Director Of Photography | Rina Yang, Ben Rivers Music Director | John Gosling Casting Director | Jess Hallett Stylist | Camila Nickerson Hair Stylist | Guido Palau Makeup Artist | Lucia Pieroni Makeup Assistant | Shelley
Photographer | Glen Luchford Director | Melina Matsoukas Creative Director | Cedric Murac Fashion Editor/Stylist | Carlos Nazario Hair Stylist | Jawara Makeup Artists | Yadim Set Designer | Gideon Ponte Actor | Dominic Fike Entertainers | Burna Boy, Jennie, Solange Knowles, Vince Staples Model | Lua Beaulieu
Creative Director | JeanPaul Paula Photographer | Zach Apo-Tsang Models | Grace Quaye, Jenn Moon, Omar Sesay, Victor Kassiga Stylist | Dennis Schreuder & Keanna Williams Hair | Keanna Williams Makeup | Edna Akosua Gymfua
Gucci Creative Director | Alessandro Michele Creative Director | Christopher Simmonds Photographers/Directors | Mert Alas & Marcus Piggott Talent | Miley Cyrus, Snoop Dogg, Beanie Feldstein, Jared Leto, Jungjae Lee, Alton Mason, Aubrey Hill, Carson Williams, Cici Tamez, Elibeidy Dani, Ellia Sophia, Josephine Chumley, Kaitlyn Cunningham, Karime Bribiesca, Keria Thomas, Kuya Okai, Lex Peckham, Lily McMenamy, Liu Wen, Luke Clod, Luke Sadler, Madison Stubbington, Metta Irebe, Sam Hough, Sammy Pandolfi, Souleymane Sacko, Tess McMillan, & Yoonmi Sun Hair | Paul Hanlon Makeup | Thomas De Kluyver Set Designer | Max Bellhouse
Polo Ralph Lauren
Ralph Lauren Creative Director | Ralph Lauren Photographer | Nadine Ijewere Models | Aaliyah Hydes and Franciele Santos with current students, faculty, and alumni of Morehouse and Spelman Colleges
Tory Burch Creative Director | Tory Burch Models | Fran Summers, He Cong, and Umbad Abdi
Designer | Pierpaolo Piccioli Photographer | Michael Bailey Gates Fashion Editor/Stylist | Law Roach Hair Stylist | Kim Kimble Makeup Artists | Sheika Daley Set Designer | Happy Massee Choreographer | Stephen Galloway Manicurist | Chaun Legend Actor | Zendaya
Zara Studio Men’s
Creative direction | Fabien Baron Film | Fabien Baron Styling | Karl Templer
Zara Studio Women’s
Creative direction | Fabien Baron Original Artwork | Ignasi Monreal Styling Karl Templer
WHERE FASHION GETS CREATIVE
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