Top 20 Most Viewed Fashion Shows of Spring 2025

You Came, You Saw, You Ranked: The Most Viewed Collections as Voted by Your Click Counts

As fashion continues to push further into the digital space, the ability to expand the runway beyond traditional formats and onto more accessible platforms has never been more important. This is especially true in a time when goalposts of luxury success are shifting as brands face a luxury slowdown and newly important international markets.

More than just a digital popularity contest, The Impression’s unique viewership – made up of informed industry insiders who work to be deeply in tune with the pulse of fashion – adds an extra layer of insight into what it means to be one of our top-viewed shows. Whether it’s about spotting the latest trends or celebrating the enduring leaders, these shows offer a clear look at the industry’s momentum.

This season saw an intriguing number of new entries to the list, pointing to the complex interplay of cultural conversation, PR, and digital agility that drives engagement with a runway show. Perhaps surprisingly, Dior was a new entry yet came in at 4th place, while New York brands Tory Burch, Khaite, and Proenza Schouler all joined after not previously making the list, defying claims that NYFW is waning in impact.

Nonetheless, just as telling are the things that stay the same: last season, Bottega Veneta was the most viewed show, and this season it sits pretty once again at number one, emphasizing the continued relevance of Matthieu Blazy’s impeccably crafted vision for the house.

Here are The Impression’s Top 20 most viewed fashion shows of the Spring 2025 runway season.

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