Tory Burch Holiday 2022 ad campaign photo

Tory Burch

Holiday 2022 Ad Campaign

Review of Tory Burch Holiday 2022 Ad Campaign by Photographer Oliver Hadlee Pearch with models Abby Champion and Selena Forrest 

It’s a holiday by the sea for Tory Burch: the brand shared its new Holiday 2022 campaign by photographer Oliver Hadlee Pearch, who captures models Selena Forrest and Abby Champion in playful moments of destination relaxation.

Pearch’s portraits of the pair draw a serene beauty from their South-of-France backdrops of sea, sky, and trees, which are punctuated by understated yet effective use of holiday string lights or festive baubles that lend them a familiar emotional and narrative context. The designer’s handbags come to the fore, dropping some not-so-subtle hints that it’s the perfect time to get the fashionista in your life that bag they’ve been wanting.

While it certainly isn’t a white Christmas, the effortless ease and vibrancy of this campaign has us totally okay with the lack of snow.

Tory Burch Creative Director | Tory Burch
Photographer | Oliver Hadlee Pearch
Models | Abby Champion and Selena Forrest 
Stylist | Benjamin Bruno
Hair | Anthony Turner
Makeup | Thomas De Kluyver 


Senior Fashion Writer | The Impression