Review of Toteme Fall 2023 Ad Campaign by Photographer Zoë Ghertner with model Vivienne Rohner
Toteme shares an exploration of linearity and atmosphere in the form of its Fall 2023 campaign by photographer Zoë Ghertner.
Ghertner captures model Vivienne Rohner in Malibu, but her campaign imagery presents a different take on the California dream than we usually see. Crepuscularly lit in the hazy blue of a Pacific dawn, the model occupies a slick modernist interior, framed by its rectilinear geometry as she sinks into moments of solitude.
Malibu is an icon of aspirational American lifestyle that we’ve seen time and time again, but by reconsidering the destination through its own distinct handwriting, Toteme has found new clarity and elegance in the geographic motif. It’s a convincing way to demonstrate how the brand sets itself apart through its thoughtful take on contemporary luxury.
Toteme Creative Director | Elin Kling
Photographer | Zoë Ghertner
Model | Vivienne Rohner
Stylist | Camilla Nickerson
Location | Malibu, California