UGG Launches Venture Daze Collection for Spring 2024

The Two All-Gender Styles are Highlighted in a New Campaign

UGG introduces the second chapter of its “Feels Like UGG” seasonal campaign with the Venture Daze Collection, a new offering of two unique footwear styles that blend the brand’s signature comfort with a bold, outdoor-ready look.

Pulling design inspiration from the brand’s iconic Tasman, the Venture Daze Collection features two hybrid styles crafted with responsible materials like sugarcane EVA and Leather Working Group suede while maintaining the UGG brand’s iconic DNA.

The launch is highlighted with a new campaign that draws on the aesthetic legacy of the brand’s home of California and emphasizes the adventurous character of the all-gender shoe styles.