Versace Fall 2024 Ad Campaign

Review of Versace Fall 2024 Ad Campaign by Photographer Mert & Marcus with models Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, Hedi Ben Tekaya

Versace’s Fall-Winter 2024 campaign, crafted by the talented duo Mert & Marcus, features models Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, and Hedi Ben Tekaya. Despite the impressive creative team, the campaign opts for a minimalist approach that feels unexpectedly subdued.

Continuing with the white backdrop theme, this campaign focuses on simplicity, which contrasts with the more dynamic Spring 2024 visuals. This understated elegance offers a subtle beauty, but it risks failing to immediately captivate viewers.

Shot at the historic Chateau Marmont, a cultural landmark known for its celebrity guests and storied past, the campaign misses an opportunity to fully utilize the location’s unique character. The setting complements the minimalist aesthetic, but it feels like a backdrop rather than an integral part of the story.

Versace describes the campaign as “a spontaneous snapshot of tailored rebellion,” but the execution feels too quiet and refined, lacking the brand’s usual vibrant energy. The visuals may seem less dynamic, and while they convey calm sophistication, they may not leave a lasting impression.

In all, the campaign embraces a minimalist and refined elegance. It presents a quieter beauty, but the lack of stronger visual and conceptual impact might leave some viewers wanting more. Sometimes, less can be more, but in this case, the campaign might have benefitted from a bit more boldness.