Versace Icons Spring 2024 Ad Campaign


Icons Spring 2024 Ad Campaign

Review of Versace ‘Icons’ Spring 2024 Ad Campaign by Creative Director Donatella Versace with Photographers Mert Alas and Marcus Piggott with models Anne Hathaway and Cillian Murphy

Versace celebrates its iconic signature style with a campaign appropriately starring two iconic actors: Anne Hathaway and Cillian Murphy. The stars were lensed by photography duo Mert Alas and Marcus Piggott.

Shooting in both color and black and white, the photographers capture each star in minimal studio portraiture, putting the emphasis on Versace’s distinct vision of classic sophistication and, more importantly, the impactful presence of these two contemporary icons. While Anne Hathaway has been established as a Versace muse and needs no introduction, this is Cillian Murphy’s first outing for the house. As a leading man of the moment – made all the more intriguing by his total lack of social media presence – he brings an additional dose of buzz to the campaign, yet feels totally natural wearing these clean and classic looks with nonchalant charm.

Strong, direct, iconic. For me, Anne and Cillian are two of the best actors of today. Exceptionally talented and kind people I admire and respect, looking their best. Very Versace.”

– Donatella Versace, Versace Creative Director

Ms. Versace sums it up best. The campaign taps into celebrity without overly relying on trendiness, popularity, or buzz, instead capturing these distinctive personalities with honest directness that emphasizes both their individual style and their talent. Classic, iconic, and, yes, very Versace.

Versace Creative Director | Donatella Versace
Photographer | Mert Alas and Marcus Piggott
Models | Anne Hathaway and Cillian Murphy
Stylist | Jacob K

Senior Fashion Writer | The Impression