Versace Opens New Boutique in NYC’s SoHo

Versace has opened a new boutique NYC’s premier SoHo neighborhood, located on 111 Greene Street. The space spans 3,070 square feet and will present a full offering of ready-to-wear and accessories for both men and women.

Following the design concept by renowned architect Gwenael Nicolas first presented in the Paris flagship, the store captures the brand’s vision for the future, while simultaneously reflecting Versace’s instantly recognizable house codes and design aesthetic. Greca-patterned marble floors and sculpted Medusas depict the brand’s designs in a contemporary way that perfectly fits the location.

The LEED Gold certified space has been created with the highest sustainability standards in mind, from the choice of materials used to the flexibility and management of the stores. Versace has taken a holistic approach including applying the highest environmental standards to materials selection for all parts of the boutique.

I’m so excited to bring Versace to SoHo! NYC and its downtown cool attitude have always been such a big source of inspiration for me.

– Donatella Versace

To celebrate the store opening, Versace has created a series of black & white images, photographed by Ethan James Green. The shots, featuring models Adesuwa Aighewi, Jan Carlos Diaz and Noah Louis Brown in downtown Manhattan.