The Redesigned Los Angeles Location Introduces New Retail Concepts And Ronnie Fieg’s Latest Food Venture, Ronnie’s Pronto
Kith has unveiled a redesigned version of its West Hollywood flagship, transforming the Los Angeles location into a broader lifestyle destination that merges fashion, hospitality, wellness, and entertainment under one roof.
Originally opened in 2018 on the lower level of 8500 Sunset Boulevard, the store has now expanded into the building’s ground-floor space, significantly increasing its street presence at the intersection of Sunset and La Cienega Boulevards. The redesign reflects Kith founder Ronnie Fieg’s continued push to position the brand beyond traditional retail, using immersive flagship environments to deepen customer engagement and reinforce Kith’s broader cultural ecosystem.
Developed in collaboration with architect Ben Porto of Porto Architecture, the new concept combines luxury materials with residential-inspired interiors and California references. The facade features Resawn Kebony Shou Sugi Ban wood cladding paired with layered landscaping, intended to evoke a relaxed West Coast atmosphere while anchoring the flagship within one of Los Angeles’ most recognizable retail corridors.
Inside, the store is divided into a series of curated environments spanning menswear, womenswear, footwear, kids, wellness, and hospitality. The interiors blend contemporary and vintage influences through materials including Venetian plaster, white oak, walnut, travertine, marble, and stone, reinforcing Kith’s increasingly elevated retail positioning.
Central to the space is the Footwear Gallery, a signature element across Kith’s global flagships, showcasing both Kith collaborations and key sneaker releases. The store also introduces two new concepts for the brand: the Apothecary, focused on fragrance, skincare, and wellness products, and the VIP Studio, a private experiential space featuring panoramic views of downtown Los Angeles.
The VIP Studio expands Kith’s growing integration of music and lifestyle into its retail environments. Developed with audio company McIntosh, the room includes a custom Kith Records-branded sound system featuring turntables, amplifiers, and floor-standing speakers designed specifically for the space. The studio also includes a retractable projection system and private fitting area, positioning it as a multi-sensory environment for clients, collaborators, and brand partners.
The reopening also marks the launch of Ronnie’s Pronto, Ronnie Fieg’s newest hospitality concept. The grab-and-go eatery serves reinterpretations of New York staples, including breakfast sandwiches, salads, coffee, and matcha-based drinks, while also housing a Kith Treats outpost with location-exclusive offerings. The move further extends Kith’s strategy of integrating food and beverage into its retail model, following earlier hospitality concepts tied to Kith Treats and Sadelle’s at Kith Paris.
To coincide with the reopening, Kith is also releasing a new New Balance collaboration centered on Made in USA 99X silhouettes, continuing one of the brand’s longest-running footwear partnerships. The launch reinforces the role of flagship openings as cultural and commercial events within Kith’s broader brand strategy.
The redesigned West Hollywood location reflects the evolution of Kith from a streetwear retailer into a multidimensional lifestyle platform — one where fashion, design, food, music, and hospitality increasingly operate as interconnected parts of the same brand universe.
