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Versace

Virtus Fall 2021 Ad Campaign

Review of Versace Virtus Fall 2021 Ad Campaign by Creative Director Ferdinando Verderi and Photographers Mert Alas and Marcus Piggott with model Bella Hadid

Bella Hadid is a big-haired beauty in a new campaign for Versace’s Virtus bag. Photographed by Mert & Marcus, the top model is styled with Jackie O-Esque hair – but bigger – and some similarly 60’s-y cut-out pieces – though of course not without some distinctly 2021 Versace sexiness – with chunky gold jewelry to match the bag’s hardware. Very Versace indeed.

Versace Creative Director | Donatella Versace
Creative Director | Ferdinando Verderi
Photographers | Mert Alas and Marcus Piggott
Model | Bella Hadid
Stylist | Jacob K
Hair | Paul Hanlon
Makeup | Lisa Eldridge
Manicurist | Simone Marino
Casting Directors | Piergiorgio Del Moro and Samuel Ellis Scheinman

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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