The contemporary brand Vince narrowed its first-quarter loss as sales improved across direct-to-consumer and wholesale channels
Vince Holding Corp. raised its full-year outlook after reporting Q1 gains across both its direct-to-consumer and wholesale business models, signaling continued momentum as the brand works toward more consistent profitability.
For the quarter, Vince reported net sales of $64 million, up 10.5% from $57.9 million in the prior-year period. Direct-to-consumer sales increased 15.6%, while wholesale sales rose 5.9%, reflecting broader strength across the business rather than growth concentrated in a singular channel.
The company narrowed its net loss to $2.1 million, down from $4.8 million a year earlier. Gross profit reached $32.4 million, with gross margin improving slightly to 50.6% of net sales. Vince attributed the margin improvement in part to higher pricing and lower discounting, though those gains were partially offset by tariff pressure.
The results suggest that Vince’s recent focus on product, pricing discipline, and customer experience is beginning to reflect in both sales and profitability metrics. The company ended the quarter with 54 company-operated stores, down four from the prior year, underscoring a more measured retail approach while the brand continues to build its direct channel.
Looking ahead, Vince now expects fiscal 2026 net sales to increase 7% to 8% in comparison to the prior year. The raised outlook positions the brand for a stronger year, but continued progress will depend on its ability to sustain full-price demand while managing tariff costs, inventory levels, and wholesale exposure.