The eagerly awaited collaboration between Virgil Abloh and IKEA is finally here, with an official global launch slated for November 1st. Entitled “MARKERAD”, the collection encompasses everything from toolkits to wall hangings to bed linens and chairs. Abloh has released an official commercial featuring key pieces from the collection including Mona Lisa and Ikea-receipt wall hangings, a “WET GRASS” rug, a “SCULPTURE” bag and a “TEMPORARY” clock.
The ethos of the collection is to add an artful quality to anonymous objects.
The Virgil Abloh x IKEA “MARKERAD” collection will be available at all U.S. store locations, as well as certain IKEA locations across the U.K. and Ireland. For the official commercial, plus photo stills of key pieces from the Virgil Abloh x IKEA “MARKERAD” collection, please see below.
It’s about elevating the anonymous, everyday icons that we use without noticing. When we put a doorstop on one of the legs of an ordinary chair we create something unexpected – an interruption.