Zimmermann Resort 2023 RTW ad campaign photo with model Grace Elizabeth


Resort 2023 Ad Campaign

Review of Zimmermann Resort 2023 Ad Campaign by Creative Director Emil Vrisakis of Smile Agency with Photographer Benny Horne  with model Grace Elizabeth 

Zimmermann shares a vision of the ideal vacation with a sunny new campaign for its Resort 2023 collection. The campaign features art direction by Gabriele Hackworthy, photography by Benny Horne, and video by Andy Swartz.

Taking its cue from the wave of nautical and maritime inspiration that washes over Zimmermann’s delicate and feminine aesthetic for the collection, the campaign undertakes a journey of dreamy seaside bliss. Shot at Calella de Palafrugell in the northeastern coast of Spain, Horne’s photographs find model Grace Elizabeth exploring the town’s harbors, coves, and narrow cobblestoned streets as she basks in the summer sun.

The accompanying short film puts these portraits in motion, the breeze tousling Elizabeth’s short hair and the collection’s flowing designs to the sound of sunny, reverb-drenched surf guitars.

Zimmermann’s campaign communications are nothing if not consistent, always serving as a window into an idealized dreamworld of feminine luxury.

This latest campaign is no exception, putting a sunny twist on the familiar formula to sweep us away into an aspirational world of vacation bliss.

Agency | Smile Agency
Creative Director | Emil Vrisakis 
Photographer | Benny Horne 
Art Director | Gabriele Hackworthy 
Videographer | Andy Swartz 
Model | Grace Elizabeth 
Stylist | Romy Frydman 
Hair | James Rowe 
Makeup | Jodie Boland 
Casting Director | Anita Bitton for The Establishment
Production | Anna Zantiotis Productions 
Location | Calella de Palafrugell, Spain 

Senior Fashion Writer | The Impression