Zimmermann announced the opening of their new boutique located in the 8th arrondissement of Paris. Nestled on the corner of Rue du Faubourg Saint Honore and Rue d’Anjou, the boutique extends across the floors of an elegant pre-war building, neighbouring the British Embassy and the Jardin des Champs Elysees. The iconic shopping precinct and cultural destination made the destination a natural next choice for the brand; located just a stone’s throw from the brand’s European headquarters and designed in collaboration with Studio McQualter.
It’s such an exciting time in Paris and it’s great to be opening our new store on Rue du Fauborg Saint Honore. For this project we wanted our clients to feel like they were in a completely unique environment, one that captures the heart of our brand but still has a strong connection to the local area at the same time. We’re excited to continue to connect with our clients in Paris and allow them to immerse themselves in the world of Zimmermann.
– Nicky Zimmermann, Creative Director
The store occupies multiple floors over 288 square metres, and has been designed to create a place of warmth and optimism. Similar to its sister store on Rue Francois Premier, the exterior was made lighter and more approachable using metal windows, teamed with distinctive cream fabric awnings and twisted iron arm brackets.
Ambience is created through a combination of flow and colour; sleek walls intersect the space, designed for an explorative experience. The ground floor features polished plaster walls and Palladiana marble flooring to unite the retail areas, while freestanding wardrobes, reclaimed timber window displays and modernist furnishings like Daniel Elm wood armchairs, art deco side tables and a rare 1970’s circular wood and glass table from Nerone Y Patuzzi give each area their unique character. Fitting rooms enclosed by a striped silk fabric and tented ceilings line the space.
A new void visually links the different stories, while a pre-cast concrete staircase leads to the second floor, where galvanised metallic and glass doors separate the collections, dramatically anchored with a vast red vintage lacquered Chinese coromandel screen, converted as a wardrobe. Natural light from tall doors suffuses the two retail areas, featuring freestanding chrome wardrobes, mid-century armchairs, lounge and cub chairs and modernist display tables for collection, separates and accessories. Lighting, such as Phillippe Barbier table lamps, mid-century metallic wall sconces, an Akari floor lamp and 1950’s Italian chandelier gives the room a subdued lustre, while honey coloured parchment wall lights, bespoke striped Kilim rugs, modernist display tables and Bauhaus armchairs offer a timeless retreat with direct access to fitting rooms, via a bright Jim Thompson double-sided curtaining.
A mural artwork positioned over the staircase, commissioned by Alistair McLuckie and executed in white and blue Sgaffito by Barcelona from Estucs Oriol Garcia, is a standout feature of the store. Other pieces are just as compelling, including modernist vases from the likes of Nelly Yassef or Herman Kahler, and paintings by Australian artists such as Troy Emery.
The new Zimmermann Paris boutique will open with the Fall ’23 collection, presented at Paris Fashion Week alongside its campaign featuring Vivienne Rohner, and the Resort ’24 and Resort Swim ’24 collections – with recently unveiled campaigns featuring Barbara Valente and Malika El Maslouhi respectively.
The Zimmermann Paris boutique is located at 46 Rue du Faubourg Saint-Honore, 75008, Paris.
