The Best Fashion Denim Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard
Though well into its second century of existence, denim hasn’t really changed much. The fashion industry is largely characterized by continual change in response to technological progress and cultural developments, yet America’s most iconic contribution to fashion remains largely the same – and we think that’s a good thing. Why mess with a perfect material?
When it comes to marketing campaigns, however, this ideal stasis can present an interesting challenge. Especially in the age of digital content when attention spans are short and popularity thrives on newness, it can be hard to make a material that has existed for 150 years seem new and exciting, even if it has always been exciting. Thus, fashion houses and creative directors have an exciting opportunity to explore and get creative. Our favorite denim campaigns of Fall 2020 found unique ways to celebrate the legacy and style of the inimitable jean.
CK One celebrated the legacy of an American icon and looked forward to the next generation of Americans with their sincere, nationwide “One Forever” campaign. Always original, Diesel went in a heavily conceptual direction with an interactive campaign playfully embracing the canceled plans of summer 2020, complete with customizable jeans. Versace kept things simple with an artful exploration of the beauty of blue.
Here are The Impression’s Best Fashion Denim Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.
CK One
Creative Director | Cedric Murac
Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell
Talent | Alex Arauz, Sabrina Fuentes, Ben, Destiny Batista, T!ng, Nance Boncore, Quannah Chasinghorse, Chris Acio, Toni Nicole, Aiden Aguirre, Adrianna Luna, Jace, Juan Paul Flores Vazquez, Jawn, Brandon Nicholas, Aleesha Reischel, Lex, Brianna, Lauren Hill & Chris Acio
Casting Director | Shay Nielsen
Diesel
Agency Credits
Creative Agency | Publicis Italy
Global CCO Publicis WW | Bruno Bertelli
CCO Publicis Italy | Cristana Boccassini
Global Executive Creative Director | Mihnea Gheorghiu
Global Creative Director | Eoin Sherry
Head of Art | Costanza Rossi
Associate Creative Director/ Art Director | Arthur Amorim
Associate Creative Director/ Copywriter | Dan Arango
Art Director | Daniele Tesi
Copywriter | Nicolò Santovincenzo
Designer/Art Director | Luca Villa
Strategic Planner | Monica Radulescu
Group Account Director | Ilaria Castiglioni
Account Supervisor | Gonzalo Gutierrez
Head of TV Production | Francesca Zazzera
TV Producers | Erica Lora Lamia & Beatrice Pepe
Art Buyers | Caterina Collesano & Marcella Garutti
Social Media Manager | Saraluna Goodloe
Head of Social Client Services and Strategy | Alessandro Bochicchio
Film credits
Director | Pantera
Director of Photography | Jake Hunter
Production Company | SOMESUCH & CO LTD X ANONYMOUS CONTENT
Executive Producer | Tor Fitzwilliams
Producer | James Greenall
Music credits
Music | Sizzer – original composition with Jackie T & the Jetpacks
Music Supervision | Michael Bertoldini
Print campaign
Photographer | JP Bonino
Post Production | Numerique
DSquared2
Dsquared2 Creative Directors | Dean and Dan Caten
Agency | GB65
Creative Director | Giovanni Bianco
Photographers/Directors | Mert Alas & Marcus Piggott
Model | Edie Campbell, Kiki Willems, Lexi Boling, Grace Hartzel, Louis Goeckenjan, Joaquin Ibarra, Class Nemitz, Braien Vaiksaar, & Jeremiah Berko
Stylist | Vanessa Reid
Hair | Anthony Turner
Makeup | Lynsey Alexander
Manicurist | Lauren Michelle Pires
Set Designer | Thomas Petherick
Production | Palm Productions
Casting Director | Piergiorgio Del Moro
Saint Laurent
Saint Laurent Creative Director | Anthony Vaccarello
Photographer/Director | Gray Sorrenti
Talent | Rosé, Yves Rohloff, Elise Van Iterson, Mika Schneider, Najib Abdi, Zso Varju, & Vova Slivka
Stylist | Paul Sinclaire
Hair | Duffy
Makeup | Kanako Takase
Casting Director | Samuel Ellis Scheinman
Music | “Strange Dreams of You” by Arsun
Versace Denim Couture
Versace Creative Director | Donatella Versace
Photographer | Carlijn Jacobs
Model | Evelina Lauren
Stylist | Allegra Versace
Hair | Andrew Guida
Makeup | Luca Cianciolo
Production | Squalo Produzioni
Casting Director | Piergiorgio Del Moro