Moncler introduces its inaugural Moncler Grenoble flagship store, nestled in the picturesque landscapes of St. Moritz. This premiere location, set in the heart of the luxurious Swiss Alps, serves as an all-season haven for mountain enthusiasts. Boasting high-performance wear and opulent layers, the store encapsulates the essence of Moncler Grenoble, echoing the vibrancy of the mountains throughout its design.
Crafted by Küchel Architects, the 300-square-meter interior pays homage to the brand’s legacy, drawing inspiration from the untamed landscapes. Natural elements take center stage, with raw materials sculpted into functional elements, including expansive seating and innovative display systems. The space embraces an enchanting woodland ambiance, accentuated by towering wooden tree sculptures and a fusion of Engadin-inspired textures, creating an inviting retreat for visitors.
Beyond aesthetics, the store champions sustainability, adhering to stringent international standards for energy efficiency. Achieving LEED certification underscores Moncler’s commitment to environmental stewardship, ensuring an eco-conscious retail experience within its debut Grenoble flagship.
