Partnership Features Apparel, Accessories, and Golf Equipment
Kith and TaylorMade have announced the release of their second collaborative collection, featuring technical apparel, accessories, and golf equipment. The campaign, starring iconic actor and TV personality Jimmy Fallon, was shot at the renowned Pebble Beach Golf Links in Pebble Beach, California.
To celebrate the Kith for TaylorMade 2024 collection, Kith hosted a kickoff tournament at Pebble Beach from June 2nd to 4th. Ahead of the global launch, a special pop-up shop for the collection has been set up at The Lodge at Pebble Beach’s retail shops, located at 1700 17 Mile Dr, Pebble Beach, CA 93953. The pop-up will be open for two months, while supplies last.
“Continuing our partnership with Kith is a result of the success of the unique blend of the pillars of both Kith and TaylorMade to bring a creative spin on our products and brand identities. We’ve always been attracted to partnerships that allow us to reimagine what a golfer plays, wears and relies on and our relationship with Kith was born from a shared passion for the game of golf,” said Brian Bazzel, TaylorMade VP of Product Creation.
When creating product in a different category, it’s imperative that we work with the best in class. For golf, that’s TaylorMade. After our first collection, we challenged ourselves to develop new language and offer a unique approach to the sport. Together we created some incredible custom takes on their innovative equipment. My personal favorites are the K790 Irons and wedges, which were executed to create a mixed metal gradient. I’ve never seen anything like it before, and couldn’t be happier with the final execution.
Ronnie Fieg – Founder, CEO & Creative Director of Kith
The collection includes the Kith for TaylorMade Qi10 Driver, available in Rose Gold and Black, featuring TaylorMade’s new Infinity Carbon Crown. The K790 Irons, with a gradient color scheme and Roman numeral numbering, are priced at $1750 USD. The Kith MG4 Wedges come in nightshade, bronze, and gold, priced at $295 USD each. The Kith Spider Tour Putter, with a rainbow PVD finish, is available for $445 USD. The Kith TP5 Golf Ball, the softest 5-layer Tour ball, is priced at $55 USD per dozen.
The apparel collection includes technical jackets, vests, polos, and casual wear such as crewnecks, hoodies, and tees. The women’s collection features statement dresses and coordinating sets. Accessories include premium bags, headwear, gloves, sunglasses, towels, and more.
Kith has also partnered with adidas to present the Kith for adidas Samba Golf shoes and the new Kith for adidas Tour 260 24 performance model.
The Kith for TaylorMade 2024 collection will be released on Friday, June 7th at 11 AM EST/CET at Kith shops, Kith.com, CA.Kith.com, EU.Kith.com, and the Kith App. The collection is available ahead of the global release at the Kith for TaylorMade 2024 Pop-Up at The Lodge at Pebble Beach starting on June 2nd.
