Louis Vuitton Welcomes Gong Yoo: A Blend of Excellence and Philanthropy
Louis Vuitton continues to expand its roster of South Korean brand ambassadors with the addition of veteran actor Gong Yoo. Known for his diverse roles over the past two decades, Gong Yoo has been praised for his dedication and excellence in the craft of acting. The 44-year-old actor has starred in various acclaimed productions, including “Coffee Prince,” “Train to Busan,” and the Netflix series “The Silent Sea.”
According to a statement from Louis Vuitton, Gong Yoo embodies the spirit of the brand with his commitment to excellence and innovation. The actor’s philanthropic work, such as being a special representative for UNICEF in South Korea and advocating for mental health awareness, aligns with the house’s values of crafting a better future.
In addition to his acting career, Gong Yoo’s role in the film “Silenced” had a significant impact on South Korean society. The public outcry over the abuse depicted in the film led to changes in the law, highlighting the actor’s influence beyond the screen.
Louis Vuitton has been strengthening its ties with the vibrant South Korean luxury market, exemplified by its collaboration with director Hwang Dong-hyuk for a women’s pre-fall show in Seoul last April. With a lineup of South Korean ambassadors that includes K-pop stars like J-Hope from BTS, Louis Vuitton continues to ride the Hallyu wave in style.