Review of Alias Mae Spring 2024 Ad Campaign by Director Ribal Hosn with model Rossana Latallada
Alias Mae puts its best foot forward with a new Spring 2024 campaign film shot by director Ribal Hosn.
Channeling the energy of the city, the video follows model Rossana Latallada as she embodies a broad range of the Australian shoe brand’s signature seasonal styles, ranging from metallic sneakers and chunky sandals to elegant strappy pumps. Featuring unexpected combinations of outerwear and bottoms, the styling by Patrick Zaczkiewicz is almost distracting, but it adds some visual character to a straightforward campaign while serving up lots of long leg.
The film is also nicely conceived across several distinct style moments, meaning it can easily be broken up and shared across the brand’s social media channels, leveraging existing assets to develop a strong communication rhythm that drives engagement.
Agency | Zac Perry
Videographer | Ribal Hosn
Model | Rossana Latallada
Stylist | Patrick Zaczkiewicz
Hair | Kyye
Makeup | Sean Brady