Movado Fall 2024 Ad Campaign

Review of Movado ‘When I Move You Move’ Fall 2024 Ad Campaign by Creative Director Robert Lussier of The Style Council and Photographers Mert Alas & Marcus Piggott and models Julianne Moore, Ludacris, Christian McCaffrey, Jessica Alba, and Tyrese Haliburton

Movado makes big moves with a new star-studded campaign, balancing nostalgic aesthetics with a new energy. The campaign features creative direction by Robert Lussier of The Style Council with photography and direction by Mert Alas and Marcus Piggott.

The campaign brings together an eclectic and impressive cast of five recognizable talents, from musicians to movie stars to athletes, Julianne Moore, Christian McCaffrey, Jessica Alba, Tyrese Haliburton, and Ludacris – whose throwback song “Stand Up” provides the dynamic short film’s energetic soundtrack.

The visual approach is similarly nostalgic and energizing, channeling the crisp and direct aesthetics of late-90s, early-2000s American ad campaigns with styling that uses denim, T-shirts, and simple tailoring to put the focus on the star timepieces and the individuals who wear them.

Combining a unique all-star cast with throwback aesthetics and a head-bobbing dynamic energy worthy of its title, the campaign is a fun and accessible way to express the reliable versatility of a go-to timepiece.