Bottega Veneta Fall 2024 Ad Campaign

Review of Bottega Veneta Fall 2024 Ad Campaign by Creative Director Matthieu Blazy with Photographer Alec Soth and model Jacob Elordi

Bottega Veneta’s latest campaign, “Going Places,” offers a thoughtful exploration of movement, identity, and space, brought to life through the lens of acclaimed Magnum photographer Alec Soth. Set against the rugged landscapes of Utah and Nevada, the campaign juxtaposes the stillness of the natural environment with the dynamic energy of Jacob Elordi’s fluid movements. There’s an artful tension here—between the quiet immensity of the desert and the human drive for exploration, captured in each frame.

Elordi’s graceful poses become metaphors for the ways in which we navigate our surroundings—both physically and metaphorically. The campaign, while rooted in fashion, reaches beyond to reflect on the experience of movement itself—how it shapes us, challenges us, and reveals the world anew with each step. It’s a poetic meditation on the concept of travel, and the stories we carry with us as we move through time and space.

What makes this campaign resonate is not just the visual appeal of the imagery, but the philosophical underpinnings that speak to the universal human desire to keep moving forward. It’s about more than the destination; it’s about the journey—about how we adapt and evolve, about the endless possibilities that unfold when we allow ourselves to step into the unknown.

The creative team, including Soth’s evocative photography, Pat McGrath’s deft touch on makeup, and Duffy’s transformative hairstyling, has created a campaign that feels deeply attuned to this broader narrative. The result is a series of images that do more than showcase—they invite reflection on the power of movement to shape both our personal and collective journeys.