The Top 10 Women’s Fashion Ad Campaigns of Fall 2024
The best women’s campaigns of Fall 2024 both rose to the challenges that faced fashion marketing more broadly – an increasingly noisy world and a dearth of investment in creativity from corporate levels – while also facing the shifting needs and desires of fashion’s main demographic.
There’s no one type of woman, and there’s no one type of successful fashion campaign. For her first full seasonal campaign at Chloé, Chemena Kamali emphasized her flowing, free-spirited design sensibility anchored by Parisian chic with an escapist odyssey into classically feminine codes. While it also relied on the presence of an iconic fashion city, Adrian Appiolaza’s first campaign at Moschino, on the other hand, was an ode to the moments of everyday life in Milan.
Then there was Dilara Findikoglu, who challenged these very values of traditional femininity and a woman’s role in “everyday life” with a stunning series that cast Mariacarla Boscono as a Joan of Arc-esque warrior woman and prophetess.
Two brands known for a couture-like sensibility even in their ready-to-wear collections, Alaïa and Schiaparelli both subverted that expectation of refinement by embracing a kind of rawness in their campaigns – whether it was Alaïa’s intimate and un-retouched look at the rituals of dressing or Schiaparelli’s improvisational nocturnal glam. In a marketing moment filled with lookbook-level imagery that is overprocessed and under-inspired, these genuinely realized visions of intimacy, elegance, and power engaged our imagination in a rarely impactful way.
Here are The Impression’s picks for the Top 10 Women’s campaigns of the Fall 2024 season, as selected by our editorial team.
Alaïa
Fall 2024
Creative Director | Pieter Mulier
Art Director | Ezra Petronio & Lana Petrusevyc
Photographer | Tyrone Lebon
Stylist | Aleksandra Woroniecka
Hair | Anthony Turner
Makeup | Yadim
Casting Director | Ashley Brokaw
Production Designer | Arthur De Borman
Models | Awar Odhiang, Felice Nova Noordhoff, Mona Tougaard, Vittoria Ceretti
Chloé
Fall 2024
Chloé Creative Director | Chemena Kamali
Photographer | Sam Rock
Videographer | Frank Lebon
Models | Jessica Miller, Liya Kebede, Suvi Koponen, Shuqi Lan, Kristine Lindseth, Saphira Krumhaar, and Ornella Umutoni
Stylist | Lotta Volkova
Casting Director | Ashley Brokaw
Location | Paris, France
Dilara Findikoglu
Fall 2024
Dilara Findikoglu Creative Director | Dilara Findikoglu
Photographer | Jordan Hemingway
Model | Mariacarla Boscono
Stylist | Ally Macrae
Hair | Louis Souvestre
Makeup | Daniel Sallstrom
Casting Director | Madeleine Østlie
Set Designer | Camilla Byles
Production | GW+, Division of Gainsbury & Whiting
AI Artist | AI SAM
Dior
Fall 2024
Dior Women’s Creative Director | Maria Grazia Chiuri
Creative Director | Margot Populaire
Photographer | Sarah Jones
Models | Elodie Guipaud, Nayonikaa Shetty, Ying Ouyang, and Matilde de Nard
Stylist | Elin Svahn
Hair | Olivier Schawalder
Makeup | Peter Philips
Fendi
Fall 2024
Fendi Creative Director of Womenswear | Kim Jones
Fendi Creative Director of Accessories | Silvia Venturini Fendi
Creative Directors | Ronnie Cooke Newhouse and Karl Bolander
Photographer | Steven Meisel
Models | Anok Yai, Lina Zhang, Vittoria Ceretti, and Luiza Perote
Stylist | Olivier Rizzo
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Shelley Durkan
Set Designer | Mary Howard
KNWLS
Fall 2024
KNWLS Creative Director | Charlotte Knowles and Alexandre Arsenault
Art Director | Jamie Reid
Agency | M+A World Group
Photographer | Jordan Hemingway
Models | Ziyi Miao and Aylah Peterson
Stylist | Georgia Pendlebury
Hair | Kiyoko Odo
Makeup | Thomas de Kluyver
Manicurist | Lauren Michelle Pires
Casting Director | Jess Hallet with Streeters Agency
Production | Sylvia Farago with Farago Productions
Post-production | Purple Martin
Jewelry | Arielle de Pinto
Miu Miu
Fall 2024
Miu Miu Creative Director | Miuccia Prada
Creative Director | Edward Quarmby
Photographer | Zoë Ghertner
Models | Ethel Cain, Charlotte Cardin, Cara Delevingne, MINNIE, Little Simz, Caitlin Soetendal
Stylist | Lotta Volkova
Moschino
Fall 2024
Moschino Creative Director | Adrian Appiolaza
Artistic Direction | M/M Paris
Photographer | Willy Vanderperre
Models | Julia Nobis, Lina Zhang, Laura Rylands, Farah Nieuwburg, and Rabina R
Stylist | Alistair McKimm
Hair | Anthony Turner
Makeup | Lynsey Alexander
Manicurist | Roberta Rodi
Location | Milan, Italy
Schiaparelli
Fall 2024
Schiaparelli Creative Director | Daniel Roseberry
Photographer | Johnny Dufort
Location | Place Vendome, Paris
Stella McCartney
Winter 2024
Stella McCartney Creative Director | Stella McCartney
Photographer | Ethan James Green
Models | Eva Mendes and Raye