Dunhill

Review of Dunhill Spring 2025 ‘Chapter One – Town’ Ad Campaign by Creative Director Simon Holloway and Photographer Luis Alberto Rodriguez with models Jino Chun, Quentin Demeester, Shaun De Wet, Stan Taylor

Dunhill continues to explore the multifaceted movements of the modern British gentleman with the first chapter of its Spring 2025 campaign. The imagery was lensed by photographer Luis Alberto Rodriguez, the brand’s go-to visual collaborator.

Rodriguez’s fall campaign series for the brand was captured among the elegant interiors of a historic London townhouse; this time around, the characters take to the street. In lux layers of impeccably tailored outerwear, they travers the the architecturally ornate streets of St. James’s, cutting striking and composed silhouettes against the iconically upscale neighborhood.

The campaign was released on the same day as the brand’s Fall 2025 show took to the runway in Milan – creative director Simon Holloway’s third runway show for the brand, which previously had stepped away from the runway for some time. The double release reflects a smartly ambitious push from Dunhill to step back into the forefront of the men’s fashion conversation. And while the campaign and the runway show highlight two different collections, Dunhill has such a consistent focus on classic British tailoring – both in its design and in its cohesive marketing approach – that the two reinforce, rather than distract from, one another.