Review of Ray-Ban ‘The Icons’ 2025 Ad Campaign by Creative Director of Agency Void Studio with Photographer Jordan Hemingway with models Georgia Palmer, Hezhizi Liu, Silas de Maat
Ray-Ban taps into color and classic cool with its 2025 “The Icons” campaign shot by photographer Jordan Hemingway.
The campaign evolves the spirit of the brand’s first Icons campaign launched last year, taking again a bold and direct approach to portraiture while introducing color photography. Hemingway’s striking portraits explore a dramatic interplay of light and shadow, encompassing evocative cool-blue tones against which the iconic red script of the Ray-Ban logo creates an energetic contrast.
Direct and striking, the campaign is a subtle but sophisticated evolution of the historic eyewear brand’s iconic energy.
Ray-Ban Creative Director | Elmar de Jong
Agency | Void Studio
Photographer | Jordan Hemingway
Models | Georgia Palmer, Hezhizi Liu, Silas de Maat
Stylist | Vittoria Cerciello
Hair | Pierpaolo Lai
Makeup | Luciano Chiarello
Casting Director | Barbara Nicoli & Leila Ananna