Review of Donna Karan Spring 2025 Ad Campaign by Creative Director Trey Laird with model Kate Moss
Kate Moss is the face of Donna Karan for the brand’s new Spring 2025 campaign. The campaign features creative direction from Trey Laird.
While carrying forward the brand’s signature aesthetic that was revived for its relaunch last year, the latest campaign lightens the color palette while shifting the approach to casting. In lieu of an ensemble cast of intergenerational icons, Kate Moss stands alone. But it’s Kate Moss we’re talking about, and she’s more than enough to carry a campaign. The legendary supermodel brings a timelessly elegant confidence to Donna Karan’s influential vision of American sportswear.
Visually consistent, the brand has seen a slow evolution since its relaunch – a steady approach that reestablishes Donna Karan’s core vision and leveraging singular changes, like the approach to casting, for a big impact.
Donna Karan Creative Director | Trey Laird
Model | Kate Moss