Peter Philips introduces a focused new chapter for Dior Beauty, unveiling Overvolume Mascara, four limited-edition eyeshadow palettes, and an expanded liquid liner range.
Key Takeaways
• The Diorshow 2025 collection centers on eyes, blending technical innovation with couture aesthetics.
• Overvolume Mascara debuts as a new icon, delivering amplified volume in a deep satin finish.
• Four new 5 Couleurs eyeshadow palettes reinterpret neutral tones through soft, buildable textures.
• Diorshow Liquid Liner: Now features an updated formula and comes in nine shades, available in satin, pearl, and shimmer finishes.
• The campaign stars Deva Cassel and Willow Smith in a modern homage to runway spectacle.
With the launch of Diorshow 2025, Dior Makeup creative and Image director Peter Philips revisits the house’s heritage of dramatic eyes with a streamlined, high-impact edit of new essentials. At the heart of the collection is Diorshow Overvolume Mascara, a volumizing black mascara designed to lengthen, lift, and define with a supple finish and 24-hour wear. Its formula features D-Panthenol and Abyssinian Oil to care for lashes while delivering intensity.
Alongside the new mascara, four limited-edition Diorshow 5 Couleurs palettes offer a fresh take on house codes. Ranging from the earthy warmth of Coral Couture to the delicate neutrals of Silk Taupe and Rose Organza, the palettes are designed as wearable yet refined tools for self-expression. Each features a versatile mix of finishes and pigments, intended to be layered or worn with subtle restraint.
The Diorshow Liquid Liner also gets an upgrade: now available in nine shades, the liner includes new shimmer finishes that complement the satin and pearl effects already known to fans of the range. Precision remains the priority, but there’s new room for experimentation.
Bringing the campaign to life are Deva Cassel and Willow Smith, both Dior Beauty ambassadors. Directed by Axel Morin and photographed by Liz Collins, the campaign captures the interplay of softness and strength. The two artists wear standout looks created with the new palettes—Cassel in Silk Taupe and Smith in Coral Couture—embodying a modern couture ethos through vivid eye detail and expressive presence.
Diorshow 2025 continues Dior’s legacy of artistry with a measured, intentional offering—balancing function, refinement, and the unmistakable flair of the runway.
