Review of Dolce & Gabbana Holiday 2025 Ad Campaign by Director Gordon Von Steiner and Art Directors MAYBE (Kevin Tekinel and Charles Levai) with models Mariacarla Boscono, Lulu Tenney, Victoria Fawole, Mathieu Simoneau, and Hedi Ben Tekaya
Embracing the poetry of contrast, Dolce & Gabbana’s Holiday campaign invites viewers into a cinematic interpretation where the stillness of snow meets the pulse of celebration. Directed by Gordon von Steiner and with art direction by Kevin Tekinel and Charles Levai, the film captures the brand’s enduring fascination with sensual duality: light and shadow, softness against strength, serenity against spectacle. Featuring Mariacarla Boscono, Lulu Tenney, Victoria Fawole, Mathieu Simoneau, and Hedi Ben Tekaya, it’s both a continuation and a recalibration into a modern visual rhythm that feels sleek. A recognition that Dolce & Gabbana’s emotional power lies not in excess, but in tension, the moment before euphoria, the silence before the music swells.
Set across alternating worlds of snow-dusted serenity and kinetic interiors, the campaign conjures a dreamscape that feels both timeless and fleeting. Von Steiner’s direction focuses on touch and texture, while choreographed gestures and soft-focus lighting create the impression of intimacy unfolding on screen. The choreography of glances, reflecting fabrics, and camera movement transforms familiar Dolce codes into something almost musical. In place of a direct linear story, the campaign offers rhythm: a visual fugue of movement and reflection that evokes the feeling of the season, composing a narrative of its own.
What works most compellingly here is restraint. Tempering the house’s usual grandeur with an elegance that feels cinematic rather than operatic, the campaign is precise, ensuring the opulence never drowns the emotion. The campaign doesn’t chase joy, it seduces it, using cinematography, sound, and pacing to suggest the emotional gravity beneath celebration and, like the holidays, thrives in ephemeral tension. In merging softness with strength, Dolce & Gabbana suggests that the holidays are not about excess, but about tension, contrast, and the quiet drama of being seen.
Director | Gordon Von Steiner
Art Directors | MAYBE (Kevin Tekinel and Charles Levai)
Models | Mariacarla Boscono, Lulu Tenney, Victoria Fawole, Mathieu Simoneau, and Hedi Ben Tekaya
Casting Director | Rosie Vogel