Holiday shoppers can explore the brand’s perfumes and festive candles through Jan. 31
Loewe Perfumes has launched its first stand-alone U.S. presence with a pop-up at New York’s Rockefeller Center, open through Jan. 31. The garden-inspired space offers visitors the chance to experience the full Loewe Perfumes portfolio, spanning home scents, candles, soaps, and the brand’s newest Crafted Collection of eaux de parfum. The collection includes Roasted Vanilla, Bittersweet Oud, and Iris Root, each priced at $485 for a 100-ml. bottle.
The LVMH-owned fragrance brand is currently carried in the U.S. by Neiman Marcus and Bergdorf Goodman, while globally it is sold in more than 1,500 locations across 43 countries. The pop-up marks a strategic step in strengthening Loewe Perfumes’ footprint during the high-traffic holiday season.
“Loewe’s creativity, craftsmanship and cultural resonance make it a perfect match for our campus, especially as we welcome visitors from around the world this season,” said EB Kelly, senior managing director at Tishman Speyer and head of Rockefeller Center,
We are honored that Loewe chose Rockefeller Center as the home of its newest Crafted Garden pop-up.”
Visitors can also shop the brand’s festive home scent Capsule Collection, which features holiday candles in Sweet Almond, Earl Grey, and Black Sesame. The candles retail for $290.
The opening comes as Loewe continues expanding globally. LVMH plans to open a new Loewe fashion boutique in Tokyo’s Ginza district by year’s end, and earlier this month the brand significantly extended its presence on Avenue Montaigne in Paris with a 6,250-square-foot Casa Loewe flagship offering ready-to-wear, accessories, fragrances, and home goods.
