While many campaigns this year felt overly familiar, a few stood out by leaning into emotion, imagination, or sheer visual delight. These were the moments that broke through the noise—not necessarily through extravagance, but through clarity of message, charm, or a clever reframing of holiday codes. Some offered quiet beauty; others surprised with a wink. All reminded us that there’s still room for creativity in a season that too often settles for safe.
Here, we’ve rounded up the campaigns that brought something more to the table—ones that made us look twice.
Dior’s Enchanted World
Director | Benjamin Vu
Photographer | Marcin Kempski
Models | Benjamin Carion, Huang Shixin, Ilana Hansen, Kamil Kobierski, Mouha Seck, Rubuen Bilan-Carroll, Saphira Krumhaar, and Shanruo Zhang
Stylist | Louise Ford
Hair | Caroline Schmitt
Prada
Creative Director | Ferdinando Verderi
Photographer | Glen Luchford
Models | Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian
Miu Miu
Photographer | Angela Hill
Models | Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen
Stylist | Lotta Volkova
Louis Vuitton
Photographer and Director | Jonas Lindstroem
Models | Bruno Skrzyszowski, Cherif Douamba, Imane Benkaddour, Jonas Glöer, and Ridzman Zidaine
Stylist | Victoria Sekrier
Hair | Joseph Pujalte
Makeup | Marielle Loubet
Diesel
Art Director | Christopher Simmonds
Photographer | Connor Cunningham
Stylist | Ursina Gysi
Hair | Alex Brownsell
Makeup | Daniel Sällström
Manicurist | Lauren Michelle Pires
Casting Director | Good Catch
Set Designer | Rory Mullen
Thom Browne
Marine Serre
Model | Fleur Lecommandoux