The two-level space blends alpine warmth with the House’s signature codes
Chanel will open a new seasonal boutique in Aspen, Colorado, on February 12, 2026, marking the House’s return to the mountain destination following its previous ephemeral space in 2022. Located in the Roaring Fork Valley in the heart of town, the 2,693-square-foot boutique offers a curated selection of ready-to-wear, accessories, leather goods, shoes, and Watches & Fine Jewelry.
Designed as an intimate alpine retreat, the two-level space draws inspiration from Aspen’s natural surroundings while remaining grounded in Chanel’s signature codes. A palette of black, white, and beige is complemented by beige stone patterns, neutral plaster walls, and plush carpeting, creating a warm and refined atmosphere. Dark wood displays, white shelving, and black metal accents introduce contrast and texture throughout.
On the first floor, guests are welcomed by a display of leather goods and accessories that leads into a cozy living area featuring ready-to-wear and a dedicated shoe corner. Two discreet fitting rooms offer privacy and comfort. The Coco Neige 2025/26 collection takes center stage, with coordinated knit sets, outerwear, and versatile layering pieces crafted from technical and luxurious fabrics designed for life on and off the slopes. A champagne-metallic fireplace anchors the space, reinforcing the boutique’s sense of warmth.
Upstairs, a long cream tweed sofa accented with black puffer tweed pillows and faux fur throws sets a relaxed tone. Here, selections from the Spring-Summer 2026 Pre-Collection are displayed, including neutral tailoring, leather jackets, and denim designed to transition from winter to an elevated off-season wardrobe. A dedicated fitting room for top clients includes a private seating area enclosed by a neutral tweed curtain.
Watches & Fine Jewelry are showcased in a dedicated corner on the second floor. Highlights include Coco Crush, N°5, Camélia, Première, and the J12, including the new Première Galon. The offering also features new Coco Crush choker and supple necklaces, as well as the Première Ribbon Red Watch, encouraging layering and cross-collection styling.
The Aspen opening reinforces Chanel’s seasonal retail strategy in key lifestyle destinations, combining mountain glamour with the House’s enduring design language.
