Bella Hadid Appointed as Prada’s Inaugural Global Beauty Ambassador
Prada has appointed Bella Hadid as its first global beauty ambassador, aligning her with the launch of Prada Touch, a new blush and lip product set to debut this month.
The product signals a continued expansion of Prada’s beauty category following its 2023 Color and Skin launch with L’Oréal. Prada Touch features a cream-to-powder formula designed for multi-use application across lips, cheeks, and eyes, housed in a triangular compact that references the house’s signature geometry. The formula delivers a soft matte finish and is designed for extended wear.
The launch will roll out in eight shades, ranging from neutral tones to deeper mauves, with a retail price of $42. Distribution begins in North America via the Sephora app on March 22, followed by broader online and in-store availability through late March, with international markets launching shortly after.
Hadid’s appointment marks a new chapter for Prada Beauty as it builds out its identity within the competitive makeup category.
