The five-year partnership will examine how cognitive science and artificial intelligence can shape the future of creativity in luxury
LVMH and Institut Français de la Mode (IFM) have launched a five-year academic initiative exploring how cognitive science and emerging technologies influence creative practices. The partnership reflects the luxury industry’s growing focus on artificial intelligence and how brands can integrate new technologies without diluting craftsmanship or brand heritage.
The research chair will combine academic study with industry collaboration to produce empirical research on creative processes while expanding IFM’s educational curriculum. It will include courses, workshops, case studies, conferences, and publications, giving students the opportunity to engage directly with LVMH’s maisons and creative teams.
The research will focus on three core areas: the cognitive mechanisms behind creativity, computational models exploring collaboration between humans and artificial intelligence, and the cultural forces that shape creative innovation. The initiative aims to strengthen the connection between research and education while preparing the next generation of fashion talent for an evolving creative landscape.
As artificial intelligence becomes increasingly embedded in luxury design, fashion houses are shifting their focus from simply adopting new technologies to understanding how they influence the creative process itself. LVMH and IFM’s partnership signals that the future of luxury may depend as much on research as it does on craftsmanship.
