The Best Ad Campaigns of Fall 2026

A strong point of view remains fashion’s most persuasive invitation

For Fall 2026, a room, a landscape, or a particular quality of light could tell us as much about a house as the clothes themselves. Across our selection of the season’s best campaigns, creative identity emerged through the relationship between fashion and the worlds it inhabits. The most compelling images gave us a feeling for the people wearing the collections, the lives unfolding around them, and the possibilities those clothes might hold. Each campaign offered a distinct invitation, with a clear understanding of what made its perspective worth entering.

At Chanel and Loro Piana, that invitation took on a social dimension. Julien Martinez Leclerc’s Chanel portraits brought an animated gathering into Gabrielle Chanel’s apartment, allowing the house’s history to acquire the energy of its present company. Flowers, layered interiors, and exchanges between the models made elegance feel companionable. Mario Sorrenti’s imagery for Loro Piana found a different rhythm in art-filled rooms and contemplative spaces, where generations shared the frame with an unhurried assurance. Both campaigns gave their surroundings meaning through the people occupying them, making taste feel personal and inherited traditions feel available to new interpretations.

Landscape offered another expressive territory. Inez & Vinoodh’s Chloé imagery gave Chemena Kamali’s romantic vision room to move, with wind, wildflowers, and saturated dresses creating an almost elemental sense of freedom. Dior’s woodland gathering brought decorative richness into a gentler register, its reclining figures and intimate groupings suggesting an afternoon with nowhere urgent to be. For Louis Vuitton, Jamie Hawkesworth’s golden hills and procession of travelers made movement itself feel aspirational. These settings gave the collections an emotional climate, whether expansive, dreamy, or quietly adventurous.

Elsewhere, atmosphere depended on the suggestion that something was happening beyond the frame. Talia Chetrit’s Saint Laurent photographs placed poised figures within bright architectural interiors, where flowers, scattered papers, and relaxed gestures suggested lives continuing around the fashion. Balmain’s shifting light and charged compositions introduced a more cinematic intrigue. Miu Miu, photographed by Zoë Ghertner, found its energy after dark, with direct flash, wet pavement, and close encounters giving the clothes the immediacy of a night still unfolding. Each made the viewer curious about the person as well as the look.

Some of the most memorable work also allowed an unexpected element to disturb the scene. Moni Haworth’s Jil Sander campaign placed domestic furniture on open tarmac, giving precise silhouettes an engaging sense of dislocation. The gestures became part of the puzzle, inviting a second look. At Givenchy, Juergen Teller’s rocky setting and forthright portraits brought an arresting physicality to Sarah Burton’s clothes. The irregular landscape sharpened our awareness of proportion, texture, and the confidence of the wearer.

Prada approached that relationship at a more intimate scale. Details of jewelry and embellishment sat alongside portraits, while mirrors, doorways, and staircases suggested the private rituals through which clothes become personal. The campaign encouraged attention to the small decisions that shape an individual’s appearance, giving the collection psychological interest as well as visual richness.

Together, these campaigns demonstrate the value of a fully considered point of view. Photography, casting, styling, and setting worked toward a recognizable idea of each house, with enough personality to reward looking again. That is what earns this season’s selections their place: the ability to make fashion memorable through a gesture, a mood, or a scene that continues to occupy the imagination.

Chanel

Fall 2026

Chanel Creative Director | Matthieu Blazy
Photographer | Julien Martinez Leclerc
Videographer| Stuart Winecoff
Models | Awar Odhiang, Bhavitha Mandava, Noor Khan, Trinidad Castaño, Xiuli Jiang, Imane Benkaddour, Julia Morais, Adeng Marial, Lais Hames, Stephanie Cavalli, and Anne Vyalitsyna
Hair | Duffy
Makeup | Lucia Pieroni
Casting Director | Anita Bitton
Location | Gabrielle Chanel’s apartment, 31 Rue Cambon, Paris
Music | “Soul Of A City,” written by Anthony King, published by Bruton Music Ltd.

Chloé

Fall 2026

Dior

Spring 2026

Jil Sander

Fall 2026

Loro Piana

Fall 2026

Creative Director | Franck Durand
Photographer | Mario Sorrenti
Models | Sigrid de L’Epine, Jean-Charles Blais, Colin Otto, Jacqui Hooper, Jackson Giles, Long Li, Noor Khan, Robert Forrest and Selena Forrest
Location | The Menil Collection & The Rothko Chapel Houston, Texas

Louis Vuitton

Fall 2026

Creative Director | Charles Levai, Kevin Tekinel, Romain Wygas
Photographer | Jamie Hawkesworth
Models | Awar Odhiang, Chu Wong, Libby Taverner, Lily Vander Meeden, Noor Khan

Saint Laurent

Fall 2026

Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Talia Chetrit
Models | Rosé, Liu Wen, and Connor Storrie

Balmain

Fall 2026

Prada

Fall 2026

Prada Co-Creative Directors | Miuccia Prada & Raf Simons
Campaign Creative Director | Ferdinando Verderi
Film Director | Barry Jenkins
Models | Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer, & Troye Sivan