Adidas Ad Campaign fall 2022

Adidas Originals x Sporty & Rich

Fall 2022 Ad Campaign

Review of Adidas Originals x Sporty & Rich Fall 2022 Ad Campaign by Sporty & Rich Founder Emily Oberg

Adidas Originals and Sporty & Rich celebrate their inaugural collaborative capsule with a chilled-out campaign that captures the partners’ shared ethos of vintage-inspired style and aspirational luxury.

Drawing on the capsule’s vintage sportswear aesthetic and staying true to the Sporty & Rich name, the campaign finds its sporty and rich protagonist lounging in what seems to be an Italian villa, perhaps after a game of tennis, where the baroque architecture and detailing contrasts sumptuously with the collegiate colors and 70s-esque style of the collection.

Though quite straightforward and maybe a bit one-dimensional, the campaign does a focused job at conveying the capsule’s synthesis of Adidas Originals’ archive-minded style exploration with Sporty & Rich’s ethos of indulgent self-care.

Sporty & Rich Founder | Emily Oberg

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