AMI 'Capsule Collection' 2023 Ad Campaign Review

Review of AMI x Andrew Bush 2023 Ad Campaign by Creative Director Alexandre Mattiussi and Photographer Darren Gwynn with models Vinnie Hacker and Andrea Ramlall

LA art meets Parisian style as AMI teams up with photographer Andrew Bush for a limited capsule collection. The collection is celebrated in a campaign by photographer Darren Gwynn, who pays homage to Bush’s iconic exploration of California car culture and the personalities who exist within it.

A limited edition of 500 pieces, the collection consists of three emblematic, unisex pieces from AMI’s celebrated wardrobe – a t-shirt, a sweatshirt, and a hoodie, featuring three of Andrew Bush’s most iconic photos. Each garment is unique and numbered by hand, sold inside an exclusive canvas bag, also featuring a print of one of Andrew Bush’s photos.

The capsule collection will be amplified with a campaign starring TikToker and social media personality, Vinnie Hacker: AMI’s latest digital ambassador.

I really enjoyed collaborating with AMI on this artistic capsule collection. Alexandre Mattiussi has selected three pictures from my LA photo series of drivers on freeways: three cars, one blue, one white and one red. This is the perfect trio, which evokes both France and the independence and freedom that is part of driving a car in LA!”
– Andrew Bush