Ami Fall 2024 Ad Campaign | The Impression

Review of Ami Fall 2024 Ad Campaign by Creative Director Alexandre Mattiusi with Photographer Rahim Fortune and model Whoopi Goldberg

Ami’s Fall 2024 campaign series continues, marking its latest chapter with the appearance of an unexpected face: the legendary Whoopi Goldberg.

Photographer Rahim Fortune captures the icon in soulful, sophisticated portraits. Weaving together black-and-white shots of Goldberg dressed in elegant tailoring with colorful shots of a kitchen bathed in afternoon light, delicate flower arrangements standing neatly on the table, the imagery creates a powerful sense of personality and serenity.

As the first two installments of Ami’s Fall 2024 campaign featured younger stars who embodied the brand’s increasingly global outlook, Whoopi Goldberg – who doesn’t typically do many fashion campaigns – feels like an unexpected, yet welcome, choice. Through this presence, the brand will connect with a new audience, while further affirming its warm nature and its ethos of inviting everybody into its spirit of friendship.