Contemporary luxury fashion house BCBGMAXAZRIA is partnering with renowned celebrity stylist Maeve Reilly to launch an eveningwear collection that empowers women and delivers confidence. The 16-piece collection features menswear-inspired tailoring, beautiful evening gowns, statement minis and floor-length maxi dresses co-designed by BCBG Group Creative Director Albino Riganello and the celebrity stylist. On February 2nd at Santa Monica Proper Hotel, BCBGMAXAZRIA X Maeve Reilly hosted a soiree to launch the fashion collaboration for Spring 2023 Presented by Cash App.
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Inspired by chic attitude and the evolving landscapes of culture, art and design, BCBGMAXAZRIA has been a long time staple in womens’ wardrobes as the brand merges European sophistication with American modernity. Known for its iconic reputation for special occasion wear, the brand found synergy partnering with Reilly given her affinity for creating red carpet trends.
In attendance at the event were Maeve Reilly, Albino Riganello (Creative Director of BCBG Group), Alexandra Shipp, Alexa Pollock, Annabelle Fler, Ava Dash, Bryce Xavier, Christine Quinn, Deliah Belle Hamlin, Gabby Thomas, Georgia Bridgers, Guillaume Viau, Jasmine Sanders, Kayla Seah, Madeline White, Rose Vanderkerckhove, Ryan Destiny, Sarah Najafi, and The Symone.
BCBG has teamed up with Cash App and Visa to further extend and amplify the campaign by offering new and existing Cash App Card customers special access, an exclusive discount at launch when paying with a Cash App Card. The collection launches today, only on BCBG.com.
WHERE FASHION GETS CREATIVE
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This article is available exclusively to The Impression+ members
The Impression+ provides premium insights and creative intelligence for industry leaders and their teams to stay ahead of the trends transforming the fashion industry.