The Best Breakout Fashion Ad Campaigns of the Fall 2022 Season as chosen by Kenneth Richard
Ad campaigns are an essential and powerful tool for establishing and communicating a brand identity – sometimes even more so than the clothes themselves. For a young or lesser-known brand, ad campaigns thus represent an exciting opportunity to broadcast its message and be seen by new eyes that may become those of loyal fans.
Casablanca took a delightfully unexpected route in casting the formidable and iconic Nicolas Cage for its Hollywood glamor-themed campaign. Smartly leveraging the star’s status as an emblem of contemporary Hollywood culture and identity, the campaign conjures a romantic daydream of Los Angeles living.
KNWLS tapped today’s idiosyncratic icon Julia Fox for its campaign. Photographed by the talented and exceptionally color-sensitive Elizaveta Porodina, the actor embodied a striking image of modern feminine power in a campaign that feels like an instant classic.
Though it’s been quietly putting its thoughtful mark on understated fashion (though it doesn’t consider itself “fashion”) for a decade now, Officine Générale only released its first campaign this season. Captured along the natural beaches of Audresselles in northern France, the campaign draws a powerful sense of contemplation from this seaside location and its gorgeous shots of the water, horizon, and shore. The campaign was released in print as well as wild postings and magazine stands, a choice that forms a fitting continuation of the campaign’s analogue feel, a more palpable and slow-paced approach that fits perfectly with the brand’s approach to simple, intentional design.
Here are the Top 10 Breakout Campaigns of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.
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13 09 SR Creative Director | Serge Ruffieux Photographer | Fiona Torre Models | Alyssa Sardine, Ellinor Arveryd, Jeanne Zheng and Hippolyte Thillard Stylist | Dimitri Riviere Hair | Joseph Pujalte Makeup | Thierry Do Nascimento Manicurist | Jessica Trochut Casting Director | Piergiorgio Del Moro Location | Artistic Palace, Paris
Casablanca Creative Director | Charaf Tajer Photographer | Hugo Comte Art Direction | Olivier Leone Models | Nicolas Cage, Anok Yai, and Alton Mason Stylist | Helena Tejedor Hair | Errol Karadag Makeup | Sara Tagaloa Manicurist | soji Casting Director | Rachel Chandler, NC Groomer Set Designer | Heath Mattioli Producer | Serie Yoon Post Producer | Abi Bickley Retouching | Numérique
Creative Director | Rudy Grazziani & Dilara Findikoglu Photographer | Casper Sejersen Model | Lily McMenamy Hair | Shiori Takahashi Makeup | Anne Sophie Costa Casting Director | Madeleine Østlie Set Designer | Louis Gibson Producer | Antony Waller
Creative Director | Gustav Stegfors, Giants & Toys Photography | Timothy Schaumburg Director of Photography | Joel Hördegård, The Talent Group Models | Cosmo Caspers, Aquamarine, Maggie Chen, Premier Models Hair | Yuji Okuda Makeup | Manu Kopp Music | Sam Bower Production | Hello Production
Heliot Emil Creative Director | Julius Juul Photographer | Mariya Pepelanova Art Director | Fabio Caldera
John Elliott Creative Director | John Elliott Photographer | Joshua Woods Art Direction | Paulo Rafael Models | Aboubakar Konte, Marie Loridan, Mels Rozing, Luo Yi Stylist | Carlos Nazario Hair | Benjamin Muller Makeup | Allie Smith Casting Director | Rachel Chandler at Midland Casting Location | Paris
KNWLS Creative Directors | Charlotte Knowles and Alexandre Arsenault Photographer | Elizaveta Porodina Model | Julia Fox Stylist | Georgia Pendlebury Hair | Soichi Inagaki Makeup | Ana Takahashi Manicurist | Sylvie Macmillan Casting Director | The Establishment Lighting Director | Josef Beyer Production | Concrete Rep / Arcade Production Postproduction | Ink Retouch
Officine Générale Creative Director | Pierre Mahéo Creative Directors | Vincent van de Wijngaard, Saskia de Brauw, and Mark Schuijt Photographer | Vincent van de Wijngaard Models | Saskia de Brauw and Henry Kitcher Stylist | Isabelle Kountoure Hair | Ed Moelands
Peter Do Creative Director | Peter Do Art Director | An Nguyen Photographer | Philipp Paulus Film Director | Philipp Paulus Models | Maggie Maurer, Baby Nora-Jane and Vaiora Stroganoff
We11done Creative Directors | Dami Kwon and Jessica Jung Photographer | Willy Vanderperre Models | Mariacarla Boscono, Kamil Pluym, and Lennert de Lathauwer Stylist | Olivier Rizzo Hair | Louis Ghewy Makeup | Lynsey Alexander Casting Director | Ashley Brokaw