Best Denim Fashion Ad Campaigns of 2023

The Best Denim Fashion Ad Campaigns of 2023 Season as chosen by Kenneth Richard

The Fall 2023 fashion season has been described as taking a bit of a back-to-basics approach, with conversations about “quiet luxury” and investing in wardrobe staples dominating the conversation among the mainstream fashion press.

A good pair of jeans is about as essential of a wardrobe staple as you can get, and many of the season’s denim campaigns pointed back to this quintessential style, even as they also looked into ideas of innovation and experimentation.

Italy’s go-to denim brand Diesel put its own brilliant twist on classic Where’s Waldo puzzles, utilizing a huge cast, clever digital editing, and unfettered imagination to create an expansive tableau rife with narrative details. The project was complete with its own website that tasked fans with scouring the image for certain details and rewarded them with Diesel prizes.

Meanwhile, Frame and Acne Studios dropped denim focused campaigns that both featured simple portraiture of just one megastar model, as if to say that it’s the woman who makes the clothes.

Here are The Impression’s best denim campaigns of Fall 2023 as selected by our editorial team.

Acne Studios

Fall 2023

Acne Studios Creative Director | Jonny Johansson
Photographer | Carlijn Jacobs
Model | Kylie Jenner

Calvin Klein

Fall 2023

Photographer | Inez & Vinoodh
Talent | Alexa Demie, Kid Cudi, JENNIE, Jung Kook and Kendall Jenner


Fall 2023

Diesel Creative Director | Glenn Martens
Art Director | Christopher Simmonds
Photographer | Johnny Dufort
Location | Breganze, Italy


Fall 2023

Photographer | David Sims
Model | Gisele Bündchen


Fall 2023

Talents | Helena Christensen, Sophia Roe, Lionel Boyce, Veneda Carter, Coco Pink Princess, Sean Wotherspoon, Medalion Rahimi, Stella Simona

 G-Star RAW

Fall 2023

Talent | The D Soraki, Kyoka

Kenzo x Levi’s

Fall 2023

Creative Director  | Lina Kutsovskaya, Nigo
Stylist  | Marq Rise
Makeup | Takenaka 
Casting Director | Taka Arakawa 
Model | Abas Abdirazaq, Peipei Tang, Senping, Shunsuke Kawamoto


Fall 2023

Photographer | Hong Janghyun
Models | Taemin Park, Yoon Young Bae
Hair | Shon
Makeup | An Sung Hee

Versace Jeans Couture

Fall 2023