The Best Fashion Denim Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard
Though well into its second century of existence, denim hasn’t really changed much. The fashion industry is largely characterized by continual change in response to technological progress and cultural developments, yet America’s most iconic contribution to fashion remains largely the same – and we think that’s a good thing. Why mess with a perfect material?
When it comes to marketing campaigns, however, this ideal stasis can present an interesting challenge. Especially in the age of digital content when attention spans are short and popularity thrives on newness, it can be hard to make a material that has existed for 150 years seem new and exciting, even if it has always been exciting. Thus, fashion houses and creative directors have an exciting opportunity to explore and get creative. Our favorite denim campaigns of Fall 2020 found unique ways to celebrate the legacy and style of the inimitable jean.
CK One celebrated the legacy of an American icon and looked forward to the next generation of Americans with their sincere, nationwide “One Forever” campaign. Always original, Diesel went in a heavily conceptual direction with an interactive campaign playfully embracing the canceled plans of summer 2020, complete with customizable jeans. Versace kept things simple with an artful exploration of the beauty of blue.
Here are The Impression’s Best Fashion Denim Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.
Creative Director | Cedric Murac Photographers | Adraint Khadafhi Bereal, Texas Isaiah, Miranda Barnes, Elliot Ross, Shan Wallace, Brian Adams, & Rose Marie Cromwell Talent | Alex Arauz, Sabrina Fuentes, Ben, Destiny Batista, T!ng, Nance Boncore, Quannah Chasinghorse, Chris Acio, Toni Nicole, Aiden Aguirre, Adrianna Luna, Jace, Juan Paul Flores Vazquez, Jawn, Brandon Nicholas, Aleesha Reischel, Lex, Brianna, Lauren Hill & Chris Acio Casting Director | Shay Nielsen
Agency Credits Creative Agency | Publicis Italy Global CCO Publicis WW | Bruno Bertelli CCO Publicis Italy | Cristana Boccassini Global Executive Creative Director | Mihnea Gheorghiu Global Creative Director | Eoin Sherry Head of Art | Costanza Rossi Associate Creative Director/ Art Director | Arthur Amorim Associate Creative Director/ Copywriter | Dan Arango Art Director | Daniele Tesi Copywriter | Nicolò Santovincenzo Designer/Art Director | Luca Villa Strategic Planner | Monica Radulescu Group Account Director | Ilaria Castiglioni Account Supervisor | Gonzalo Gutierrez Head of TV Production | Francesca Zazzera TV Producers | Erica Lora Lamia & Beatrice Pepe Art Buyers | Caterina Collesano & Marcella Garutti Social Media Manager | Saraluna Goodloe Head of Social Client Services and Strategy | Alessandro Bochicchio
Film credits Director | Pantera Director of Photography | Jake Hunter Production Company | SOMESUCH & CO LTD X ANONYMOUS CONTENT Executive Producer | Tor Fitzwilliams Producer | James Greenall
Music credits Music | Sizzer – original composition with Jackie T & the Jetpacks Music Supervision | Michael Bertoldini
Print campaign Photographer | JP Bonino Post Production | Numerique
Dsquared2 Creative Directors | Dean and Dan Caten Agency | GB65 Creative Director | Giovanni Bianco Photographers/Directors | Mert Alas & Marcus Piggott Model | Edie Campbell, Kiki Willems, Lexi Boling, Grace Hartzel, Louis Goeckenjan, Joaquin Ibarra, Class Nemitz, Braien Vaiksaar, & Jeremiah Berko Stylist | Vanessa Reid Hair | Anthony Turner Makeup | Lynsey Alexander Manicurist | Lauren Michelle Pires Set Designer | Thomas Petherick Production | Palm Productions Casting Director | Piergiorgio Del Moro
Saint Laurent Creative Director | Anthony Vaccarello Photographer/Director | Gray Sorrenti Talent | Rosé, Yves Rohloff, Elise Van Iterson, Mika Schneider, Najib Abdi, Zso Varju, & Vova Slivka Stylist | Paul Sinclaire Hair | Duffy Makeup | Kanako Takase Casting Director | Samuel Ellis Scheinman Music | “Strange Dreams of You” by Arsun
Versace Denim Couture
Versace Creative Director | Donatella Versace Photographer | Carlijn Jacobs Model | Evelina Lauren Stylist | Allegra Versace Hair | Andrew Guida Makeup | Luca Cianciolo Production | Squalo Produzioni Casting Director | Piergiorgio Del Moro
WHERE FASHION GETS CREATIVE
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