The Best Fashion Denim Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard
Though denim is forever, fashion seasons come and go. It can be difficult to find new ways to make a jeans-focused ad campaign feel impactful and relevant each season when, despite always staying relevant, jeans never really change – perhaps their perennial relevance is due to this unchanging nature. At the risk of sounding too American, they are, after all, the perfect pants.
Creative directors thus have an interesting challenge in how to market jeans, balancing something that feels fresh and exciting while respecting that it is denim’s timelessness that makes it what it is. Fall 2021 saw brands rise to this task with quite a range of results.
Lee and especially Gap shared campaigns that tapped into their statuses as iconic American heritage brands, celebrating the rock-and-roll spirit of individuals and trailblazers while positively guiding the culture forward.
Versace Jeans Couture broke out of their regularly straightforward mold and shared a psychedelic and colorful campaign film that imagined aliens coming to Earth in search of dance parties and awesome style.
Re/Done had one of our favorite films for the season. The brand translated their unique design approach of upcycling deadstock Levi’s into the perfect pair of designer jeans with a film that told their own story in a similarly fun, stitched-together format.
Diesel leads the list with a surreal campaign that brilliantly parodied hyper-consumerism, brand loyalty, and the illusion of choice.
Here are The Impression’s Top Denim Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
Diesel Creative Director | Glenn Martens Photographer | Johnny Dufort Art Director | Christopher Simmonds Stylist | Ursina Gysi
GAP Creative Director | Len Peltier Director | Christian Weber Photographer | Mark Seliger Talent | Willa Amai, Alyssa Carson, Angus Cloud, Delfin Finley, Helena Howard, Kailand Morris, Nakia Smith, JaShaun St. John, and the Ebinum Brothers GAP Denim Film Choreographer | Jacob Jonas The Company GAP Denim Film Music | ‘Come Down’ by Anderson .Paak
Photographer/Director | Mark Seliger Creative Director | Rockwell Harwood Producer | Ruth Levy Production | Coco Knudson DP | Pete Konczal Talents | Rocky Harwood, Andy Sousa, Mahogany Wade, Annahstasia Enuke, Adonis Bosso, Kenya Kinski-Jones, Stella Duval, Quannah Chasinghorse, Mathieu Simoneau, Haden McKenna, Ilana Kozlov, & Levi Dylan Stylist | Arianne Phillips Hair | Dennis Lanni Makeup | Maud laceppe Manicurist | Honey Casting | Barbara Pfister Music | ‘Strut’ by Lenny Kravitz
rag & bone
rag & bone Creative Director | Marcus Wainwright Photographer/Director | Daniel Weiss Talent | Zoë Ann, Fumi, Eloisa Santos, Sylke Golding, & Lucie Kuljis
RE/DONE Creative Director | Sean Barron & Jamie Mazur Agency | Jacobs + Talbourdet-Napolene Studio Creative Directors | Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone Director/Writer | Java Jacobs Director of Photography | Tighe Kellner Editor | Kamila Daurenova Production | 1/33 Productions
Saint Laurent Creative Director | Anthony Vaccarello Director/Photographer | Gray Sorrenti Talents | Romeo Beckham, Hailey Bieber, Sonny Hall, Megan Miles, & Anok Yai Music | “Southern Winds” by Arsun
Versace Jeans Couture
Creative Directors | Ken Tokunaga and Brendan Dunne for SOON Services Art Director | Margot Roussel Photographer | Lee Wei Swee and Salvatore Delle Femmine Stylist | Allegra V. Beck and Francesco Casarotto Makeup | Giuly Valent Manicurist | Roberta Rodi Casting Director | Production | Squalo Produzioni Executive Producer | Riccardo Barone Animations | Ruffmercy Set Designer | Francesca Malagni
Director | Fabien Baron Director of Photography | Philippe Le Sourd Steadicam | Mathieu Caudroy Art Director | Jasmine Holm Photographer | Collier Schorr Talent | Charlotte Gainsbourg Executive Producer | Mina Viehl Executive Producer of Post | Jacques del Conte Production | North Six Stylist | Karl Templer Hair | Yoann Fernandez Make-up | Sandrine Cano Bock Set Design | Jean Hugues de Chatillon Editor | Will Town at Modern Post Color | Tim Masik at Company 3 New York VFX | Modern Post Music | “Pleasant” by Sebastian featuring Charlotte Gainsbourg
WHERE FASHION GETS CREATIVE
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