The Best Intimates Fashion Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard
While a certain level of sexuality is needed and welcome for an intimates campaign, a celebration of confidence and intrinsic beauty makes a much stronger impact. Our favorite intimates campaigns of the Fall 2021 season balanced the palpably sensual with a careful consideration of its connection to selfhood and personal expression.
Rihanna’s Savage x Fenty tapped the Caramel Curves – an all-black-woman motorcycle club based in New Orleans – for a campaign that celebrated being oneself beautifully and burning rubber.
LGN Louis Gabriel Nouchi shared an ultra-sexy men’s underwear campaign that made excellent reference to the bygone era of 70’s and 80’s erotic magazines’ personal classifieds sections and the crucial role they played in connecting communities of gay men.
Calvin Klein leads the list with a pair of campaigns that saw the brand push beyond their typical hot-celebrities-in-underwear blueprint and genuinely investigate the emotional depths at the intersection of confidence and vulnerability.
Here are The Impression’s Top Intimates Ad Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.
Creative Director | Cedric Murac Photographer | Quentin De Briey Models | Emily Miller, Malika El Maslouhi, and Tyler Blue Golden Stylist | Esther Matilla Hair | Mustafa Yanaz Makeup | John McKay Set Designer | Kadu Lennox
Calvin Klein “The Language of Calvin Klein”
Calvin Klein Global Head of Creative | Cédric Murac Photographer | Renell Medrano, Hong Jang Hyun(JENNIE images only) Models | Damson Idris, Deb Never, Dominic Fike, Jennie, Francesca Scorsese, Kaia Gerber and Moses Sumney
LGN Louis Gabriel Nouchi
LGN Louis Gabriel Nouchi Creative Director | Louis Gabriel Nouchi Graphics | Joel Colover Photographer | Ismael Moumin Models | Francois X, Danya, Eric Romaguera Hair | Olivier Schawalder Makeup | Caroline Fenouil Set Design | Paf Atelier
Savage x Fenty
Savage X Fenty Creative Director | Robyn Rihanna Fenty Photographer | Shaniqwa Jarvis Models | Caramel Curves: Nakosha “Coco” Smith, Shanika “Tru” Beatty, Andrea “Hoodpriss” Shepherd, Tierra “Choosy” Thomas, Kimberly “Karma” Gilbert, Dezel “First Lady Foxy” Haynes Location | New Orleans, United States
Skims Creative Directors | Kim Kardashian West & Jens Grede Photographer/Director | Donna Trope Skims Senior Brand Manager | Grace Mason Model | Kate Moss Hair | Sam McKnight Makeup | Val Garland Manicurist | Adam Slee Location | London
Stella McCartney Intimates
Stella McCartney Creative Director | Stella McCartney
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