Best Intimates Fashion Ad Campaigns of Fall 2021

The Best Intimates Fashion Ad Campaigns of the Fall 2021 season as chosen by Kenneth Richard

While a certain level of sexuality is needed and welcome for an intimates campaign, a celebration of confidence and intrinsic beauty makes a much stronger impact. Our favorite intimates campaigns of the Fall 2021 season balanced the palpably sensual with a careful consideration of its connection to selfhood and personal expression.

Rihanna’s Savage x Fenty tapped the Caramel Curves – an all-black-woman motorcycle club based in New Orleans – for a campaign that celebrated being oneself beautifully and burning rubber.

LGN Louis Gabriel Nouchi shared an ultra-sexy men’s underwear campaign that made excellent reference to the bygone era of 70’s and 80’s erotic magazines’ personal classifieds sections and the crucial role they played in connecting communities of gay men.

Calvin Klein leads the list with a pair of campaigns that saw the brand push beyond their typical hot-celebrities-in-underwear blueprint and genuinely investigate the emotional depths at the intersection of confidence and vulnerability.

Here are The Impression’s Top Intimates Ad Campaigns of Fall 2021 as selected by our Chief Impressionist, Kenneth Richard.

Calvin Klein

Calvin Klein “The Language of Calvin Klein”

Calvin Klein Global Head of Creative | Cédric Murac
Photographer | Renell Medrano, Hong Jang Hyun(JENNIE images only)
Models | Damson Idris, Deb Never, Dominic Fike, Jennie, Francesca Scorsese, Kaia Gerber and Moses Sumney

LGN Louis Gabriel Nouchi

Savage x Fenty

Savage X Fenty Creative Director | Robyn Rihanna Fenty
Photographer | Shaniqwa Jarvis
Models | Caramel Curves: Nakosha “Coco” Smith, Shanika “Tru” Beatty, Andrea “Hoodpriss” Shepherd, Tierra “Choosy” Thomas, Kimberly “Karma” Gilbert, Dezel “First Lady Foxy” Haynes
Location | New Orleans, United States